Together fashion ASOS (, Monki fashion around the world

Since July 8, Monki Fashion has partnered with ASOS , the world's leading apparel online retailer, to become a new member of its roster of international brands.


ASOS will introduce most of the Monki product line, but both sides will establish an independent scope of cooperation to make up for the imperfections of 65 Monia stores in Europe and Asia. This collaboration gives Monki an opportunity to share its eclectic collections with ASOS customers in 230 countries. This is a value added to the Swedish brand's own online shop, which currently offers its full range of products to 18 countries in the European Union.

"We're testing waters in markets that Monki does not have today," said Lea Rytz Goldman, chief operating officer of Monki. "To this end, we are very pleased to have partners such as ASOS help us grow our markets and give more Monki fans an opportunity to experience our unique style of fashion, or to meet new people and resonate with each other."

The collection, specially designed for ASOS customers, shows Monki's unique, full-color, day-to-day floral print complemented by illustrations from the interior design studio of Monki that highlight brand aesthetics .

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