Credit consumption trials expanded to furniture jewellery

The payment method for installments will expand from large items such as automobiles and housing to furniture and jewelry. This year, Beijing will expand credit consumption to the electronic products, home building materials, department stores, decoration and durable goods markets, and strive to make breakthroughs in the credit consumption sectors such as jewelry and mother and child care. This was disclosed by Lu Yan, director of the Beijing Municipal Commission of Commerce, when he was on a “city zero distance” program yesterday.

Beijing launched a credit consumption pilot policy in 2011. Suning, Gome, and Dazhong Enterprises have canceled installment fees through cooperation with banks and other financial institutions, allowing consumers to enjoy the “0 interest rate, 0 down payment, and 0 handling fee” phased shopping discounts. . After the government promotes credit consumption, consumers can pay at least 1.5% to 4% more than previously. In 2012, the companies participating in the credit-consumption experiment expanded to SOGO Department Stores, Home Furnishings, Hongtusanbao, Aeon Mall and other companies. According to the statistics of the Municipal Commission of Commerce, in 2012, the total credit consumption amounted to 2.57 billion yuan, an increase of 228% from 2011.

Lu Yan said that in order to bring more benefits to consumers and stimulate consumption, government departments will comprehensively promote credit consumption this year, and in addition to expanding the scope of “0 interest rate, 0 down payment, and 0 fee” credit business, they must also carry out “ The series of activities such as “finance finance for consumer finance” and “consumer financial services to the countryside to enter the village” will expand the scale of credit consumer business, increase the number of beneficiary families, and better meet the people's all-around credit consumer demand.

“Government departments promote credit-consumption activities, and many industries are involved, which has greatly promoted the promotion and adjustment of consumer attitudes.” The relevant person in charge of Beijing Suning emphasized that the payment methods of installments originally concentrated more on houses and automobiles. On durable and large-value consumer products, it is now extended to the associated medium-level consumer level, which will stimulate consumer spending. Another person in charge of corporate participation in credit consumption suggested that government agencies and participating companies can jointly guide through various ways to create a good atmosphere for credit consumption.