Sports shoes companies stare at Asian Games opportunities to tap business opportunities

August 30, the Asian Games has entered the countdown stage, and many industries have resorted to smoking. According to surveys, during the Asian Games, more than 150,000 overseas tourists and 500,000 domestic tourists visited Guangzhou. More than 600,000 consumer troops were stationed in the market during the Asian Games. Various merchants are keeping an eye on the market and taking advantage of the Asian Games business opportunities. Some sports shoe brand merchants are eager to sponsor the Asian Games and practice their international marketing strategies.

As we all know, the Asian Games is an all-Asian sports feast. It is undoubtedly a huge business opportunity for every sports sports brand. Or another feast that continues to increase the entire Chinese sports industry following the Beijing Olympics and the Shanghai World Expo. This time, taking advantage of the Asian Games, many sports brands took the lead to seize this great opportunity, greatly accelerating the growth momentum of their own brands, laying the foundation for further expansion of the brand and occupying more market share.

Recently, 361° formally announced its Asian Games strategy as a senior partner of the 2010 Asian Games in Guangzhou, and actively promoted the Asian Games theme concept, gathering the most enthusiasm and popularity for the Guangzhou Asian Games. It is understood that 361 ゚ International Design team, the integration of international quality and technology standards, and the latest elements of the global fashion and sports apparel traditional classic design elements combined to build Asian Games professional equipment. 361 degrees rely on international large-scale sports events, accelerate the process of internationalization, and become a world-class sports brand. It can be seen that on the one hand, 361 degrees pushes the development goal onto the runway of the Asian Games, so sponsoring the Asian Games is in line with the need for the international development of its brand in the future; on the other hand, the Asian Games can indeed provide international practice for 361 degrees. The important stage of marketing strategy.

At the same time, Peak, who has always focused on creating professional basketball equipment, has recently been busy planning ways to get involved in the Asian Games. According to industry sources: "Peak's entry point may be around professional basketball teams, through sponsoring professional teams in comprehensive sports events, so that more consumers understand the brand." We have seen Peak's strategy for sub-marketing strategies. It can be said to be unique: With the high degree of attention of the Asian Games, combined with the brand positioning features, continuous high input, continuous improvement of the package, a unified plan and a series of practices to help enhance brand awareness, but also for the brand's future The transformation lays the foundation for a comprehensive sports brand.

Asian Games events have a strong appeal for the promotion of sports shoe brands, which can effectively attract more consumers' eyes and help the brand's second dissemination. Of course, borrowing sports games to bring benefits to sports shoe companies can be a wise move to use sponsored tournament tactics and quickly attract consumers’ attention. For the leading sports brand, internationalization is its next stop. It wants to be invincible in the cruel international market competition. These well-known Chinese sports brands must produce more convincing real materials. As expected, let us wait and see for this event to win the battle!