[China Glass Network] How to do Baidu's bidding ranking? Many people think that it is ok to invest money, but in fact, it should be skillful to invest money. If you blindly invest money, you will not optimize your account. I believe that it will not only increase in the long run. The corporate burden will also lose a lot of target customers.
1. Determine the keywords that are counted. As a Baidu bidding ranking, the keywords you make are very clear, and whether these keywords bring traffic, this is the key, you may not be able to observe the overall situation of your bidding keywords from the bidding background. Which words bring you users? Which words bring you useful traffic, and even you can observe who is malicious.
2. Sort these keywords to see which types of keywords bring more users each day. Of course, you can also see from the auction background.
3. Analyze the consultation situation of each category to bring keywords. In this aspect, you need to cooperate with the consultants to observe, and the business communication background must be correspondingly viewed.
4, the word screening, for the bidding rate is relatively high, the intention to achieve the conversion rate of such words, you can increase investment, you can increase such related words, and do a good job, write a good idea. Similarly, words with low conversion rates or no conversion rates are removed directly from the keyword library.
5, each time you save the document for the next comparison, the statistics generally take a week as a small cycle, and January as a big cycle.
Baidu's bidding ranking is a big expense in corporate online advertising. Only continuous analysis and observation, long-term optimization can reduce corporate expenses and increase user conversion rate.
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