Twilight • Qinhuai, who can be about time?

—— 靓 makeup channel held in Nanjing about the brand women's autumn and winter 2011 new winter conference

On the evening of May 15th, the “Around Years” 2011 new autumn and winter product launching conference and investment invitation conference organized by the national distributor of the “Left and Right Years” women's dress channel, in the Stone City on the banks of the Qinhuai River in Nanjing, debuted, more than ten people. The famous domestic models performed beautifully about the autumn and winter of 2011, and brought a beautiful and fantastic costume feast to the audience.
Under the Qinhuai River under the night, the breeze is blowing on the surface. This release is based on the theme of “Twilight”. It uses elegant, quiet, and mature designs to reflect the contemporary urban women who are not rigid, free from blindness, free and casual. . The atmosphere of the entire stage is set in a pure black, white and gray background, and it is built using the standard stage dance of the International Fashion Week. In the rhythm of elegant music, the models displayed "Hyun Color Fashion", "Knight's Heroism", "New Retro Sound", "Practical Luxury", "Color Equation" and "Psychedelic Ambilight". With the warm and soft earth colors as the main colors, it is in line with the latest trend of international fashion in the fall/winter 2011-2012 season. Compared with the high-purity color and bold color hitting in the spring and summer, it is more low-key, elegant, and more able to bring out. "Years and years of time" women are honest and quiet. In the twilight of the Qinhuai River, they fully exhibited the most beautiful self. They did not deliberately, did not obey blindly, and calmed their waters around their own years.

At the press conference, Gu Jianguo, member of the Party Committee of Jiangsu Radio and TV Station, made a speech and he fully affirmed the joint operation mode of the makeup channel and the women's wear. The makeup channel is a wholly-owned subsidiary of the Jiangsu Radio and Television Group. It covers the whole mainland China's professional television channel for fashion and make-up. It began broadcasting in November 2003 and is known in the industry as "China's most influential fashion channel." Currently, the channel has entered 280 domestic cities and regions, and has more than 7,000 fashion TV viewers. Starting in 2011, the makeup channel and the Shenzhen brand began to operate jointly. This model is the deep integration of fashion media and apparel companies in China. Created a precedent for media channelization. At present, there is fierce competition in the apparel industry in China, and many brands do not have a unique brand culture. Looking at the domestic apparel companies, only a very small number of apparel companies launched advertising and large-scale promotion. When these brands ventured into heavy television commercials, the makeup channel noticed that LV and iphone media had cooperated to 2010-2011 Louis Vuitton autumn and winter fashion press conference. , Live streaming on iPhone, Burberry and Facebook social networking sites to promote the company's clothing. This time, the Make-up Channel has been working at the forefront of the world for the brand year by year. The company promotes national channels and channel development through the makeup channel. After deducting advertising costs, it provides profit to distributors, and media and brand counters and specialty stores can also interact in real time. It was highly praised by distributors throughout the country. It can be said that the emergence of innovative joint ventures in media and industry, two major industries, has promoted the transformation of marketing methods and business thinking, and has also brought enormous commercial imagination to the two major industries.

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