Lion brand test water “micro” marketing for the first time and resonate with the mind

A few days ago, the reporter learned from the Lions Outdoor 2013 “New Productivity Campaign” at the Spring/Summer New Products Order Meeting. In the face of a new round of competition, the Lions brand first tried out the “micro” market first time and started to join in the opening of the royal product microfilm. "The Prairie of Bath" - the shooting plan of China's first wildlife protection theme microfilm.

According to briefings, this filming has been supported by the first person of China's deep-going African wildlife conservation and chairman of the Mala Wildlife Protection Charity Fund. After several months of hard work by the film crew, a micro film with a strong combination of environmental protection, education, and interaction was finally born and will be announced at this time.

It is reported that Bass' Grassland revolves around the main line of harmonious development of humans and natural animals, and passes on the outdoor philosophy of “respect, equality, and love” of the Lions Club. It calls on the outdoor enthusiasts to take action and treats the grassroots of nature as equals. Respect all life in the natural world.

Xu Rongsheng, general manager of Shipai Outdoors, expressed that he hopes to bridge the gap between the brand and the consumer while conveying the spirit of the brand through the new form of the “microfilm” cultural industry.

Shipai Outdoors tries to integrate more outdoor culture and outdoor spirits in an ingenious way, tapping the potential needs of consumers, and adopting a human-centered concept of care to develop humanistic care for consumers from a physical and psychological perspective, so that they are eager to live in urban cement forests. Outdoor free consumers are also able to live their minds and minds, obtain spiritual release and pressure adjustments, feel the connotation and essence of outdoor sports, and truly impress consumers from the depths of their hearts, thus arousing the resonance of consumers' hearts.