International famous clothing retailers actively participate in online sales

In recent years, with the rise of online shopping, the sales of large-scale physical department stores have become increasingly bleak. The strong growth in online shopping is attracting some of the world's leading retailers to switch to the virtual world to ensure their future development. Gap, the US clothing retailer, opened its first online store outside the United States. Since then, its sales performance has been out of control. Zara, the Spanish fashion brand, has also started to follow suit and officially began selling online in the United Kingdom last week. Jeremy Baker, a consumer industry analyst at the ESCP European Business School in London, said: “Online shopping is gradually becoming a new shopping standard, so companies need to develop online stores to keep their market share.” Zara It is very popular in Europe. France, Germany, Italy, Portugal, and Spain all have their retail stores, and 4.5 million people have joined Zara’s “fan circle” on the famous social network Facebook. Said that once it opened up the Internet market, it will bring huge profits to Zara.