The mall crowded and the customer opened the wallet. This Christmas, the U.S. market reproduces a pre-economic crisis.
Revitalization of vitality The data from the “Consumer Pulse†data research institute of MasterCard Consulting shows that Americans have seen a full recovery in consumer spending this Christmas season, and spending on clothing, luxury goods and furniture has increased.
Data show that from October 31st to December 18th, sales of clothing, jewelry, and furniture increased by 9.8%, 2.6%, and 3.4% year-on-year respectively.
Michael McNamara, vice president of "Consumption Pulse" said: "This is the first normal Christmas in three years."
Dan Jasper, director of public relations at Mall of America, the largest shopping mall in the US, told the Associated Press that preliminary statistics show that about 200,000 customers entered the mall in Bloomington, Minnesota on the 18th, forming the largest volume of passenger traffic this year. , and one of the largest customer traffic ever.
Karen McDonald, a spokesman for the Taubman Shopping Center, said that the company is located in 26 stores in the United States, and many of them have increased traffic in recent days.
McNamara said that there are no signs of urgency for the merchants, and stocks of goods are at an appropriate level.
Robin Lewis, CEO of the Rational Consumer Retail Research Institute Robin Report, said that three factors contributed to the recovery of Christmas consumption. The first is that consumers do not have many payments in installments, the second is a slight drop in the savings rate, and the third is extended working hours.
Lewis said: "These three items make people have a little more dollars in their pockets."
However, in many ways, the level of Christmas consumption this year is not as high as before the recession began in December 2007. McNamara estimates that furniture consumption will be 20% lower than before the recession began, and luxury and jewelry sales will fall by about 10%. In contrast, apparel sales recovered faster.
Consumers clearly remembered the lesson of the recession this year: using cash, not spending money, sticking to the budget. Economic analyst Richard Jaffe said: "The consumers have not returned blindly. They have become rational and comprehensive."
The National Federation of Retailers said that as the next weekend approaches, consumers still have about half of their shopping activities unfinished. The Federation increased its holiday sales forecast last week to an increase of 3.3%, close to the 2007 level. The agency’s earlier forecast is an increase of 2.3%.
Online shopping Christmas shopping online is equally strong.
According to data from Coremetrics Corp., an Internet business analytics organization of IBM Corp., on the 18th of the Super Saturday, online retail spending increased by 18% year-on-year, and the average order value rose by 4% to US$169.
The last Saturday before Christmas is usually synchronized with the peak sales of the year. US retailers call it "Super Saturday."
The data also shows that from November 1 to December 17, consumers spend $27.46 billion online, which is an increase of 12% over the same period of last year.
Research firm comScore said that hardware such as Apple’s iPad tablet and various laptops have promoted holiday spending.
Revitalization of vitality The data from the “Consumer Pulse†data research institute of MasterCard Consulting shows that Americans have seen a full recovery in consumer spending this Christmas season, and spending on clothing, luxury goods and furniture has increased.
Data show that from October 31st to December 18th, sales of clothing, jewelry, and furniture increased by 9.8%, 2.6%, and 3.4% year-on-year respectively.
Michael McNamara, vice president of "Consumption Pulse" said: "This is the first normal Christmas in three years."
Dan Jasper, director of public relations at Mall of America, the largest shopping mall in the US, told the Associated Press that preliminary statistics show that about 200,000 customers entered the mall in Bloomington, Minnesota on the 18th, forming the largest volume of passenger traffic this year. , and one of the largest customer traffic ever.
Karen McDonald, a spokesman for the Taubman Shopping Center, said that the company is located in 26 stores in the United States, and many of them have increased traffic in recent days.
McNamara said that there are no signs of urgency for the merchants, and stocks of goods are at an appropriate level.
Robin Lewis, CEO of the Rational Consumer Retail Research Institute Robin Report, said that three factors contributed to the recovery of Christmas consumption. The first is that consumers do not have many payments in installments, the second is a slight drop in the savings rate, and the third is extended working hours.
Lewis said: "These three items make people have a little more dollars in their pockets."
However, in many ways, the level of Christmas consumption this year is not as high as before the recession began in December 2007. McNamara estimates that furniture consumption will be 20% lower than before the recession began, and luxury and jewelry sales will fall by about 10%. In contrast, apparel sales recovered faster.
Consumers clearly remembered the lesson of the recession this year: using cash, not spending money, sticking to the budget. Economic analyst Richard Jaffe said: "The consumers have not returned blindly. They have become rational and comprehensive."
The National Federation of Retailers said that as the next weekend approaches, consumers still have about half of their shopping activities unfinished. The Federation increased its holiday sales forecast last week to an increase of 3.3%, close to the 2007 level. The agency’s earlier forecast is an increase of 2.3%.
Online shopping Christmas shopping online is equally strong.
According to data from Coremetrics Corp., an Internet business analytics organization of IBM Corp., on the 18th of the Super Saturday, online retail spending increased by 18% year-on-year, and the average order value rose by 4% to US$169.
The last Saturday before Christmas is usually synchronized with the peak sales of the year. US retailers call it "Super Saturday."
The data also shows that from November 1 to December 17, consumers spend $27.46 billion online, which is an increase of 12% over the same period of last year.
Research firm comScore said that hardware such as Apple’s iPad tablet and various laptops have promoted holiday spending.
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