The current jewellery and jade industry has encountered an unprecedented winter. The mainstream jade market such as diamonds, jadeites, and Hetian jade has also entered a downturn after a sustained high in previous years. The slogan "Diamonds are long-lasting, a eternal rumor" has made the diamond market red and purple for a period of time, and diamonds have become a must-have jewellery category for loved ones. Afterwards, the diamond market gradually cooled down and gradually calmed down. Then the jade and Hetian jade markets quickly heated up and became the mainstream of the jade market. In the past few years, the market for jade and Hetian jade has been hampered by the soaring price, the investment collection and gift market has been blocked, and consumers have become more rational, and the market is not as good as before. In this context, Caibao, with its mid-price advantage, has sprung up and quickly occupied the market, and has created a “colorful style†in the jewelry industry. However, the recent situation of the colorful fires of the colorful treasures has also subsided and entered a relatively stable development period.
Some insiders have joked about the trend of the jade market in recent years: the market often has new jade, and the leaders are not only a few years old. Then in the jade market, "the squandering of flowers and fascinating eyes", what jade will be the mainstream of the market in the future, who will lead the jade market?
In the visit to the jewelry market, the reporter still sees that jade still has a large market share. Although the market share of Caihong, which is dominated by South Red, has expanded more than before, the proportion of Jade and Hetian jade is still the largest. From March to April this year, the red-hot situation in the Caibao market has come to an abrupt end, and the very colorful treasure merchants have fallen into a sinister situation. However, the reporter was also surprised to find that almost the same as the cooling of the Caibao market, the market of Jade and Hetian jade that had been quiet for two or three years has rebounded, the popularity has obviously increased, and the sales situation seems to have improved. Ms. Cai, who runs jade and jade in Beijing Wuyi Jewelry Market, told reporters that since the beginning of April and May this year, the number of people in the store has started to increase, and the original old customers have begun to care. The business of the business that runs the lottery opposite her has begun to decline. The busy scene of the past has disappeared. Compared with before the Spring Festival, it is a "two-day". Mr. Yang, who runs the jade business near Shilihe, has the same feeling. The people who bought jade in this period have increased, but they are buying some middle and low-end goods. Some high-end goods of tens of thousands and more than ten thousand yuan are still not sold. Smooth, but in short, much better than the previous period. In Mr. Yang’s shop, a consumer talked about his experience in buying jewellery. “It’s also spending 5,000 yuan to buy jewellery and jade. I originally chose to buy colorful treasures, but now it’s different. I still prefer jade or hetian jade. After all, Jade and Hetian jade are relatively recognized by the people. In the eyes of ordinary people, jade and Hetian jade are good things. Caibao is only a fashion accessory." Although the consumer’s opinion is biased, It still represents the inner thoughts of many consumers. Because of the high cultural heritage and awareness of Jade and Hetian jade, it has long been popular among people. Although the color treasure has a beautiful appearance, its cultural heritage and recognition are still low.
Although the market for Caibao has cooled down recently, it is not without market prospects. During the visit, the reporter found that the Caibao industry has indeed improved greatly in recent years. In particular, there have been breakthroughs in design. Many well-known domestic and foreign excellent designers have begun to get involved in colorful treasures. Some high-grade inlaid colorful jewellery gives people an impression that is difficult to erase, and some even have powerful power. The value of such a colorful treasure is not only the value of the gemstone, but the design and craftsmanship become the most important part of the value of the colorful treasure. In several large-scale auctions, the reporter saw many classic colorful jewellery, fine workmanship, unique design, perfect color and perfect harmony, which became the focus of attention, but the price is not cheap. Some young people believe that for new human beings, the process of life is a self-destructive and unscrupulous performance. The color treasure is more capable of self and more character. For some young people with individuality, color is a good choice. As long as the price is right and the style is beautiful, the market is still promising. “Color treasures need careful design, pure plain color treasures, people don’t necessarily like it too much.†Ms. Xiaojin, who runs Caibao in Shijiazhuang, told reporters that the mix of various colorful treasures can produce more beautiful effects and is also the current color. The mainstream of the treasure market.
In the era of the jade market, diamonds, jade, Hetian jade and a variety of colored gemstones occupy a certain market share with their respective characteristics. As for which gems can lead the market and become the mainstream of the market, it is also due to people's preferences and consumer demand. No gemstone can occupy the market for a long time. "You will sing me to debut" will be a true portrayal of the jade industry. But no matter which kind of jade has its own market space, it has received more attention from people in a certain period of time. However, judging from the development of jade culture, regardless of the market trend, Jade and Hetian jade are the representatives of China's jade culture, and the market's main position is difficult to be shaken.
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