Hangzhou Step Sinni Garments Co., Ltd. serves as the exclusive agent for the British classic brand "BUSINE" in the Chinese market, responsible for product development, production, sales, and overall management. The company has established a professional brand marketing model by combining franchise networks with self-operated stores, while also introducing international advanced management practices from the apparel industry into its internal operations. The company culture emphasizes enthusiasm, dedication, efficiency, friendliness, competitiveness, teamwork, steady progress, and coordinated growth.
Under the Stepini franchise policy, the company offers several options for partners: 1) Franchisees can open chain stores, shopping mall counters (with specific requirements on location and size), 2) Product strategy focuses on fashion-forward business casual men's wear, incorporating some traditional British classic patterns such as tartan or plaid designs, 3) Pricing strategy positions high-end products at mid-range prices to ensure competitive pricing and attract a broader customer base, 4) Channel strategy emphasizes terminal competition, focusing on first- and second-tier cities, with a presence in three types of shopping malls, including flagship stores and kiosks, 5) Store image strategy defines the retail experience as high-end, with an emphasis on selling mid-range products that reflect both quality and style.
By combining strong brand heritage with modern retail strategies, BUSINE aims to establish a solid presence in China’s competitive fashion market, offering customers premium quality at accessible prices while maintaining a sophisticated brand image.
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Jiangyin Phecda New Material Technology Co., Ltd , https://www.phecdacomposite.com