Hangzhou Step Sinni Garments Co., Ltd. serves as the exclusive agent for the British classic brand "BUSINE" in the Chinese market, responsible for product development, production, sales, and overall management. The company has established a professional brand marketing model by combining franchise operations with self-operated networks, while introducing international advanced management practices from the apparel industry into its internal structure. The company values enthusiasm, dedication, efficiency, friendliness, competitiveness, teamwork, steady progress, and coordinated growth.
Under the Stepini franchise policy, the company offers opportunities for franchisees to open stores in shopping malls, counters, or designated locations with specific size requirements. The product strategy focuses on a fashionable yet casual men's style, incorporating some traditional British classic patterns such as tartan designs. The pricing strategy is designed to offer high-end quality at mid-range prices, targeting both premium and value-conscious consumers. This approach ensures strong price competitiveness in the market.
The channel strategy emphasizes that brand competition ultimately comes down to terminal (retail) competition. The brand focuses on first- and second-tier cities, establishing a presence in three types of major shopping malls, supported by standalone stores. The store image strategy positions the retail environment as high-end, while offering mid-range products to attract a broad customer base. This comprehensive approach helps build brand recognition and consumer loyalty in the competitive Chinese fashion market.
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Jiangyin Phecda New Material Technology Co., Ltd , https://www.phecdacomposite.com