Artificial Intelligence
Chengdu winter sales hot down jacket vigorously engage in promotions
The wholesale market has always been proactive in anticipating seasonal weather changes. In major clothing wholesale hubs such as Chengdu, Kowloon, and Dacheng, even though Rongcheng is currently experiencing a harsh winter, the markets have already started promoting winter essentials like padded jackets and down coats.
“Anti-cold clothes†are flying off the shelves! At 8 o’clock in the morning, snow is falling outside, but the winter clothing market at Kowloon Square is bustling with activity. A survey across all floors revealed that many winter clothing stores are offering discounts on seasonal cotton garments and down jackets. In a Guangdong brand store on the fifth floor of Kowloon, for example, the original wholesale price of a cotton jacket was 290 yuan, but it’s now being sold for 240 yuan. Another item originally priced over 500 yuan has seen a nearly 100-yuan drop. According to the store manager, many retailers who work with the brand have already stocked up on winter items ahead of the New Year. As a result, the company has halted production of certain down jacket styles and winter wear. These items aren’t selling fast enough to justify further production, so the decision to lower prices makes sense.
While winter jackets and downwear are being heavily promoted, the wholesale prices of wool coats and sweaters remain stable. Meanwhile, some spring-ready items such as chiffon skirts, lightweight sweaters, pullovers, and leather jackets have also begun appearing on major wholesale clothing markets. This suggests that vendors are preparing for the coming seasons, balancing inventory between current demand and future trends.
With the arrival of colder weather, the focus remains on warm clothing, but the market is also showing signs of shifting toward lighter, more versatile pieces, indicating an early preparation for the transition from winter to spring. This dynamic approach helps keep the market competitive and responsive to consumer needs.
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Lianyungang Continuation Qianyuan International Trade Co., Ltd. , http://www.zxunderwear.com