How does the "ChuBang family" frequency clothing company combine physical + online stores?

Start by running the store and then carefully assess the brand and model before adjusting the product number. After that, "kill back" the online authentic discount store to target the "baby" (popular item) at a lower price than the official store. This strategy is commonly used by what’s known as the “testing family” and the “censor family.” There are many “testing families,” especially among younger generations. As this trend grows, physical stores are increasingly affected. One of the most noticeable signs is: “More people are trying on clothes rather than buying them.” Faced with the challenge of online shopping, some physical stores have started to adopt a “unified” approach—opening a physical store while also registering an online shop. However, effectively combining both channels presents new challenges for store owners. First, there are differences in sales goals between physical stores and online shops. The products must align with local consumer habits, while online stores can offer a wider range of choices. Physical stores tend to focus more on seasonal items, often selling off-season products at discounted prices due to limited space. Online stores, on the other hand, only need photos to showcase their inventory, making it easier to maintain a larger selection. Second, physical stores are more influenced by seasonality. They frequently update their stock based on trends and weather, displaying the latest styles that are currently popular. In contrast, online clothing stores experience slower seasonal changes. Additionally, if both online and physical stores carry the same items, they can either set different prices or keep them the same. Third, customer service differs significantly. Online shops place more emphasis on maintaining a friendly and professional attitude because of the review system after purchases. In contrast, physical stores often have a more casual approach, with some staff not being very attentive to customer complaints. Online shops, however, must avoid such issues to maintain a good reputation. Fourth, staffing is crucial. It's hard for a single person to manage both a physical store and an online shop effectively. While a physical store typically operates from 8 am to 12 pm, someone needs to handle the online shop during those hours. Only by properly managing both channels can the business thrive and benefit from both platforms.