To celebrate the Zhejiang Anji hellokitty Choi Hung Paradise start, Hello Kitty underwear special promotion brand promotion week, to bring you unlimited surprises!
The Hello Kitty cartoon cat image designed by Sanrio Company is not only sought after by many young female consumers, but also popular in Asia and the whole world. In 2014, Rainbow Park opened an open door in Anji, Zhejiang, China, welcoming 1.5 billion yuan Hello Kitty Theme Park in Anji, a suburb of Hangzhou, Zhejiang Province, China. The theme park will be Zhejiang Yinrun Leisure Tourism Co., Ltd. and Sanrio jointly developed the project. With a construction investment of 1.5 billion yuan, Zhejiang Yinrun Leisure Tourism Development Co., Ltd. will acquire the outdoor operation right of the theme park while Sanrio will be responsible for the planning and design of the project. The theme park, tentatively named "Hello Kitty Homestead," covers a total area of ​​about 95,000 square meters and is about 4.5 times the area of ​​the Sanrio Rainbow Park, a city theme park in Tokyo's Tama. The theme park at the same time have catering, accommodation and other entertainment facilities. Silver Run Leisure Tourism Development Co., Ltd. Is expected, Hello Kitty home every year to attract about 1 million tourists, annual sales will reach 200 million yuan. To celebrate the upcoming construction of Zhejiang Anji hellokitty Choi Hung Paradise and to promote better hellokitty girls underwear brand , improve brand awareness and consumer acceptance, hellokitty girls underwear special launch "Hello Kitty underwear R. Ribon Branding Week & Hello Kitty meet Will "activity!
hellokitty girls underwear to create a precedent for the domestic girls lingerie, Hello Kitty underwear in addition to its special products for adolescent girls tailored growth, but also for Asian women to create their own unique type of underwear version, different from other brands of conventional, breaking the tradition , For the girls lingerie market has brought a magnificent pink journey. Designed specifically for Asian women. So I hope this event to promote more domestic women can understand hellokitty girls underwear brand, improve brand awareness and consumer acceptance.
• Successfully Raised Hangzhou People's Concern for "Hello Kitty Underwear" and "R.Ribbon" • Direct Conversion of Emporium VIP Members into VIP Members of "R.Ribbon" • Recruiting More Spending Consumers Becomes "R.Ribbon VIP members • Delivering the happiness of Hello Kitty and bringing together the Hangzhou Kitty fan base through the event • Helping to increase the awareness of "R.Ribbon" consumers through the event
3, the details of specific activities:
•Event name:
Hello Kitty underwear R.Ribbon brand promotion week
& Hello Kitty Meeting • Promotion Week Event Date: 2011.5.27. ~ 2011.6.2. (Total 7 days)
• Hello Kitty meeting time: 5/28 (six) (tentatively 2-3 games)
• Session 1: PM13: 30 ~ PM14: 00 (about 30 minutes)
• Session 2: PM15: 30 ~ PM16: 00 (about 30 minutes)
• Game 3: PM19: 00 ~ PM19: 30 (about 30 minutes)
• Venue: Hangzhou Intime Department Store Wulin (4F escalator)
During the event, you can get a discount of ¥ 488 at R.Ribbon counter or ¥ 888 at floor 4F to get a Free Hello Kitty underwear exclusive VIP card. Become a brand member and enjoy a 5% discount on new products. (Merchants Bank hellokitty fan credit card can also be used as our membership card, also enjoy 9.5% off)
• During the event, at R.Ribbon counter spending ¥ 688, gift R.Ribbon gift coupons, to the counter in exchange for a gift. (Limited edition of 150)
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