CHEROKEE, a renowned American casual wear brand that has been popular globally for 37 years, has expanded its presence to more than 30 countries, including China. Established in 1973, CHEROKEE is listed on the NASDAQ and owns two independent brands: CHEROKEE and SIDEOUT. The brand is known for pioneering a collaboration model with major retail chains, making it the first company to partner with global retail giants to promote the "SMART FASHION—Smart Fashion" concept. This innovative approach aims to provide consumers with an efficient and trendsetting shopping experience.
For over three decades, CHEROKEE has maintained strong partnerships with top retailers such as Target, the second-largest retail chain in the U.S., and Tesco, one of the world's leading supermarket chains. With annual sales exceeding $2 billion, the brand continues to grow and evolve. Recently, CHEROKEE Qiao Leqi, the Chinese name for the brand, has partnered with RT-Mart, China's leading retail chain, to bring the SMART FASHION concept to Chinese consumers. This collaboration marks a significant step in introducing the brand’s unique style and fashion-forward approach to the local market.
The 2010 autumn and winter collection from CHEROKEE Qiao Leqi showcases a blend of simplicity, quality, and innovation. The women's line features elegant tailoring with a classic American aesthetic, while the children's collection stands out with bold colors and creative designs that appeal to both parents and kids. The brand’s commitment to affordability, quality, and style has earned it a loyal following, even before its official entry into the Chinese market.
Through online presence and digital marketing, CHEROKEE Qiao Leqi has already built a strong connection with Chinese consumers. The SMART FASHION concept emphasizes convenience, trend awareness, and value, allowing shoppers to find high-quality fashion quickly and easily. This one-stop shopping experience has resonated with smart, fashion-conscious consumers, setting a new trend in the Chinese market. As the brand continues to expand, it remains dedicated to delivering style, comfort, and innovation to its growing audience.
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