On October 26, 2010, the urban men's fashion brand VLOV once again made a strong appearance at the China International Fashion Week. Under the theme of "V Era," designer Wu Qingqing presented over 60 collections that showcased the trends for the 2011 Spring-Summer season. This season’s collection reflected a more refined and wearable interpretation of the brand's identity, moving away from the exaggerated styles of previous seasons.
Wu Qingqing explained that the "V Era" concept is more about making the brand’s vision accessible and tangible. While earlier collections used bold techniques to grab attention, this year’s designs focus on clarity and specificity, offering a more defined representation of what VLOV stands for. The collection emphasizes both style and practicality, aiming to connect with young urban men who value sophistication and comfort.
Environmental awareness remains a core part of the VLOV philosophy. The brand continues to promote sustainable fashion, not only as a trend but as a statement of responsibility. By integrating eco-friendly materials and conscious design choices, VLOV encourages its audience to embrace fashion while contributing to a greener future.
The "V" symbol plays a central role in the collection, inspired by architectural structures and natural forms. It appears in various forms—whether as a sharp line in a suit, a triangular hem, or a cut-out collar—showcasing the brand’s attention to detail and innovative approach.
Purple, the signature color of VLOV, represents the fusion of Western elegance and Eastern mystique. In the 2011 Spring-Summer collection, purple dominates the palette, blending with white and black to create three distinct themes: "Purple Wind," "White Rain," and "Shady." These themes reflect the balance between energy and calm, modernity and tradition.
Comfort and natural materials are also key elements. The use of silk, hemp, and cotton ensures both sustainability and wearability. From T-shirts with soft draping to trousers with unique fabric treatments, every piece is designed with the modern man in mind.
Through the "V Era," VLOV continues to shape the urban fashion landscape, offering a fresh and meaningful perspective for young professionals aged 25 to 35. The brand’s commitment to innovation, sustainability, and style makes it a true leader in contemporary men’s fashion.
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