CHEROKEE, a renowned American casual wear brand, has been making waves globally for 37 years. With a presence in over 30 countries, including China, the brand has established itself as a leader in fashion and retail innovation. Founded in 1973, CHEROKEE is listed on the NASDAQ and owns two independent brands: CHEROKEE and SIDEOUT. The company is known for pioneering a collaboration model with major global retailers, such as Target and Tesco, to promote the "SMART FASHION—Smart Fashion" concept.
This innovative approach focuses on offering consumers a seamless, one-stop shopping experience that combines convenience, style, and affordability. Over the years, CHEROKEE has achieved annual sales exceeding $2 billion, thanks to its strong partnerships and commitment to quality. Recently, the brand made a significant move into the Chinese market by partnering with RT-Mart, China's leading retail chain. This collaboration aims to bring the SMART FASHION concept to Chinese consumers, offering them a modern and efficient way to shop for trendy, high-quality clothing.
The CHEROKEE Qiao Leqi collection spans men’s, women’s, and children’s wear, each designed with simplicity, style, and value in mind. The 2010 autumn/winter collection showcased a range of bold and elegant designs, from sophisticated women’s jackets to vibrant children’s outfits that captured attention with their creativity and color. The brand continues to attract a loyal following, especially online, where it has built a strong presence among fashion-conscious consumers.
By emphasizing smart shopping, CHEROKEE Qiao Leqi ensures that customers can access the latest trends at affordable prices without compromising on quality. This unique blend of convenience and style has helped the brand gain popularity in China, setting new standards in the fashion retail landscape.
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