"Stealing to sell" Chanel 3.3 businesses were investigated

In a recent crackdown on intellectual property violations, the Chaoyang Branch of the Beijing Municipal Bureau of Industry and Commerce conducted an investigation targeting "catch sale" activities at the 3.3 Building in Sanlitun. The operation involved multiple luxury brands, including Chanel, Gucci, Prada, and Dior, with 16 businesses suspected of selling counterfeit goods. The incident has drawn attention from both local authorities and the media. The raid took place at the first-floor shop within the 3.3 Building, where a wide array of branded handbags and shoes were found on display. Among the items seized were high-end Chanel women’s shoes priced at 4,580 yuan and a Gucci wallet costing 4,680 yuan. According to the store clerk, the owner is a foreigner who claims that the products are imported from abroad and sold as second-hand items. However, no proof of such transactions or authorization for resale was provided. A representative from the Chaoyang Branch emphasized that international luxury brands like Chanel and Prada are not permitted to be sold in clothing markets or wholesale areas. The department will now contact trademark holders to verify the authenticity of the seized goods and take further action based on the findings. This morning, it was reported that the 16 items have been temporarily detained while awaiting verification by the brand owners. If the goods are confirmed as counterfeit, the store could face severe penalties under Article 52 of China's Trademark Law, including fines up to three times the illegal turnover or a maximum of 100,000 yuan if the amount cannot be determined. If the products are found to be genuine, the industrial and commercial authorities will return the items to the store after issuing a warning and requiring the shop to ensure all goods are sourced legally with proper documentation. The 3.3 Building, located in the popular Sanlitun Bar Street, has become a hotspot for fashion-conscious shoppers, attracting celebrities like Faye Wong and Gloria Chan. Its trendy style has made it a new focal point for counterfeit goods, following the earlier rise of Xiushui and Yaxiu markets. As part of its ongoing efforts to combat intellectual property infringement, the Chaoyang Branch launched a special campaign in November 2010, targeting over 20 Garment and small commodity markets. As of yesterday, the branch had deployed 1,204 law enforcement officers, inspected 715 markets, destroyed 8 counterfeit production sites, filed more than 50 cases of counterfeiting, and referred one case to criminal authorities.

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