Lead : Ladies and gentlemen for the fashion business to join, in addition to considering the promotional role of the store sales , but also to assess its impact on the brand image.
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Myth 1 : the so-called prime location
The mentality of the location of the general manufacturers store is "feng shui treasure does not settle." They believe that the more the greater downtown, central business district traffic, driven by higher consumption, open clothing to join shop in which this will be Huangjin Wang. As everyone knows, the expensive prime rent and competitive pressures are not affordable in general storefront.
Myth 2 : just ask sales, regardless of the image
Densely populated, consumers, consumption of large ... Many franchisees will compete to stay in such a business district. However, this may not be able to maximize the benefits. For the operation of fashion products to join, in addition to considering the promotion of sales of stores, but also to assess its impact on the brand image. To ensure the establishment of brand image, manufacturers should choose the surrounding environment health, clean, beautiful, best to avoid with grocery stores, restaurants, machinery repair shops and other noisy places.
Myth # 3 : Blindly enter the saturation area of ​​competition
Anything too concentrated will reach saturation. It seems that a few shops have a lot of business and actually have reached the saturation point of competitive equilibrium. Suddenly added a new store, the market will exceed the saturation point, monks and more meat appeared on the scene, and some stores began to lose money, only the price war.
Myth 4 : industry away from the business district positioning
Each region has its own different business network layout. Which district develops service industry and which district develops IT industry? All cities have long-term overall planning. Misplaced sites, against the trend and often do not get the support of macroeconomic policies and the promotion of the environment, effortless please, and finally only choose to withdraw.
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Myth # 5 : Confused by traffic
Clothing joining site selection should be considered when the main factor is the traffic. But for clothing franchise stores, in addition to taking into account the traffic, but also in-depth analysis of the effectiveness of passenger flow. The same shopping district within the nature of different stores, the effective rate of large differences in passenger flow. That crowded, lively place is a good business district, which is misunderstood on the district.
Myth # 6 : Lack of awareness of borrowing
It is obviously not advisable to do business in a trend that is going to go its separate ways. That way, it will be counterproductive. Just right to take the opponent's potential, often can play a positive role in promoting sales. There are McDonald's where you will find KFC, the truth is the same, this phenomenon is very able to explain the problem.
Myth # 7 : Advertising space is thoughtful
Garment stores move, legislation card, display stand, posters, these common advertising props for sales of franchise stores have a role to be ignored, the use of appropriate can play a defensive effect. There is no independent facade of the storefront, the shop naturally lost independent advertising space, it lost the marketing wisdom in front of the store space. Therefore, in the choice of address, it is best to know whether the windows and doors can be converted to floor-type glass structure, the local government on the shop strokes there are no special requirements.
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Myth 8 : clothing stores should take into account the customer's convenience
Consumers are increasingly critical nowadays, more and more attention is paid to the property facilities in the shopping area and the perfection of the surrounding environment. A car owners hope to find a parking lot quickly when shopping, the elderly do not want to climb a high ladder ... everything from their own convenience. Store must take these convenience factors into account, or even the best store, customers do not want to patronize.
Myth # 9 : Do not consider consumer inertia
Although many operators in the positioning, analysis of the business district full of effort, but because of consumer spending characteristics are not considered in place, and ultimately only the slightest hurdle. Some audio, air-conditioned stores into the newly developed large area, because the whole district saw a huge new home consumer demand. In the absence of any competition in the business district, if all the customers who have demand come to buy, they can naturally support a shop. However, durable consumer goods such as audio and household appliances are expensive and have a low frequency of purchase. Consumers are often willing to pay for more than three at the time of purchase.
Myth # 10 : Future changes in the business environment
Monopoly stores return on investment longer, once the surrounding environment changes, will inevitably lead to investment can not be recovered. In general, new urban planning, changes in public transport facilities and road conditions have a profound impact on the business environment. It may not be long before some of the presently seemingly superior locations fall into the category of transformation and demolition as the demand for urban development changes.
Decide the success or failure of the store site, fully understand the business district intelligence, commercial layout, municipal planning and consumer buying habits on the basis of site selection, in order to make scientific and effective decision-making. Store location must adhere to the principle of rather lack of abuse, in the case can not find a suitable store, give up the shop plan is a wise move.
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Guangzhou Nicole Clothing Co., Ltd ( set Korean )
Address: Guangzhou Baiyun District Qi Fu Road 2 on the 3rd
Contact: Mr. Zhao
Tel: 400-800-4813
hand Machine: 15625102810
Fax: 020-86310380
Guangzhou Dandy sportswear also runs Gymnastics Leotards ranging from Competition Leotards, training leotards to rhythmic leotards.
Competition leotards: Competition leotards are brilliant and eye catching which is made from 250gsm/260gsm lycra and some popular mystique fabric and custom mesh fabric. Our prices are based on the custom design and fabric required. It's around $ 35
Traning Leotards: Training leotards is much simpler than competition leotards. Our clients mostly intend to get Sublimated Leotards for their practice as it's durable. Sublimated leotards are made from polyester&spandex which value around $15 per pcs
Rhythmic leotards: Rhythimic leotards for acrobats need to be elegant and charming. We had made a lot of custom rhythmic leotards for clients from worldwide which win good reputation on the quality. We can make all the sizes customized. It's around $ 100 per pcs
Gymnastics Leotards
Custom Leotards,Gymnastics Leotards,Custom Dancewear,Dance Leotards
Guangzhou Dandy Sporting Goods Ltd , https://www.dandysportswear.com