MCG Night · Shanghai International Fashion Festival 20th Chinese Fashion Awards Ceremony Ceremony

On April 28th, 2014, MCG Nights and Shanghai International Fashion Festival's 20th Chinese Fashion Awards Ceremony was sponsored by Shanghai International Fashion Culture Festival Organizing Committee and was held in MCG Modern City Shopping Garden. Shanghai International Fashion Culture Festival, as a vane leading the trend of Chinese fashion culture, has become an important activity carrier for enhancing Shanghai's urban soft power. In the past 20 years, the Shanghai International Fashion Culture Festival witnessed the development of Shanghai's urban fashion industry and played a significant role in promoting the construction of the fashion capital. Twenty years later, the Shanghai International Fashion Culture Festival once again led the trend of fashion. This festival is one of the biggest events in the fashion industry in Shanghai. It is based on the core concept of “Thanksgiving 20 Years, Leading a New Fashion, and Environmental Public Welfare” and integrates the fashion industry chain. Dissemination of new ideas for fashion leads new ways of healthy living. Through 20 years of accumulation and development, Shanghai Fashion has become a beautiful business card and a global fashion culture brand.


2014 Shanghai International Model Contest Announces Full Launch

Sun Ding, Deputy General Manager of MCG Modern City Shopping Garden, and Ping An Talk about donating clothes to children in impoverished areas in Anhui

On the evening of the festival, the 10 most influential “combat characters” that have attracted attention and promoted the development of the industry in the 20 years of Chinese fashion were unveiled. Among them are renowned fashion designers, Ma Yanli, chairman of the maryma Haute Couture Center, chairman of the Rose Square Haute Couture Customs , Guo Pei, one of China's premier haute couture designers, and Xia Hua, the chairman of the Yiwen Group. There are also international supermodel models and famous Chinese actor Hu Bing, known as "Chinese gentleman," including Chinese photography artist Sun Jun, director of China and Shanghai Dongguang News Radio News Center Sun Xiangxi, president of Travel Satellite TV, Han Hui, and fashion media. "ELLE Elle" magazine editor in chief and publisher Xiao Xue. They have made outstanding contributions in all areas of the fashion industry.

MCG Night · Shanghai International Fashion Culture Festival 20 Years of Chinese Fashion, Meritorious People Award Ceremony

Shanghai International Costume and Culture Festival public welfare promotion ambassador unveiled safely and sang

Shanghai International Fashion Culture Festival Organizing Committee Deputy Director, Secretary-General Shi Shiping

Liu Min, Deputy Director of the Shanghai Municipal Commission of Commerce

As one of the highlights of the award ceremony, Shanghai International Fashion Culture Festival’s public welfare promotion ambassador and China’s good voice singer Ping An’s unveiled donation link. The lively “Dream Dream” brought the celebration to a climax. Focusing on fashion focus and injecting fashion blood for environmental protection and public welfare is a specific practice of the Shanghai International Fashion Culture Festival leading a healthy lifestyle in the context of the new era. It is reported that the award ceremony takes the theme of charity charitable as its theme. The organizing committee cooperated with Yuanyuan Industry and Love Composing Society to use the green concept of recycling clothes to bring new clothes to children in impoverished areas in Anhui Province. We hope to take this opportunity to promote the development of social charity and environmental protection concepts while enjoying the charm of fashion. In addition, all visitors to the site are required to bring green items with them, which means promoting green life and highlighting the theme of promoting environmental protection concepts with fashion power.

Finally, as the finale of the event, the 2014 Shanghai International Model Contest officially announced its full launch. Shanghai International Model Contest after 20 years as the top models of domestic events, will be held the whole of society to recruit players April 28, and the national finals held in October this year, Shanghai Fashion Week eve.


The award ceremony was sponsored exclusively by MCG's Modern City Shopping Garden. Firestone Cultural Brokers Co., Ltd. and Shanghai Moji Advertising Co., Ltd. were contracted and received strong support from many brands. Medtex - Benz Authorized Dealer: Shanghai Zhongsheng Star provides guests with a car, Yiquan brand provides drinks for the entire festival, Xijiao Manor has a comfortable living environment, and Maogeping Image Design Art School provides makeup for all celebrity guests. Design.

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