Internet Redskins Named Menswear Brand Established in Shanghai

On December 30, 2010, the "Sharp Brothers" menswear brand, inspired by the popular online group known as the "Internet Redskins," officially launched its first press conference in Shanghai. The event marked the official establishment of the Sharp Brother brand, a new name in Chinese fashion aiming to capture the attention of young, style-conscious consumers, especially those born in the 80s and 90s. At the event, Francisco Feodelli, a renowned Italian designer and creative director for the brand, shared his vision for the collection. He emphasized that the line was designed with the younger generation in mind—those who are bold, expressive, and always looking for the latest trends. The brand aims to become a leading force in China’s fashion industry, bringing "Made in China" to the global stage. All products from Sharp Brother can be purchased directly through their official website, which uses the full English spelling of the brand's name as its domain. This digital-first approach reflects the brand’s roots in the online world. During the event, organizers unveiled a series of eye-catching outfits for the new collection. Promotional posters and displays drew large crowds of journalists and fashion enthusiasts. A male model, who closely resembled the brand's image, was introduced as a "surrogate" for Sharp Brother and also served as a spokesperson for the brand. In an exciting move, the brand also partnered with three notable female figures from the internet scene. From the glamorous “B.I.” to the pure-hearted idol Lan Li Lai, and even the famous “Brother Girl” Cao Xueying—who once made headlines for her involvement in the “Sharp Brother Incident”—these influencers helped elevate the brand’s image and appeal. The organizers also announced plans for future online events, aimed at engaging fans and rewarding them with exciting prizes. As one of the most talked-about brands in recent months, Sharp Brother is not just a clothing line—it's a movement. With the slogan, “Reject the ordinary, only the influx of people,” the brand speaks directly to the post-80s and 90s generation, who are ready to break free from convention and embrace something fresh and bold. We hope that this emerging brand will continue to inspire, lead the fashion scene, and bring international recognition to Chinese menswear. Let’s support the rise of a true Chinese men’s fashion brand!

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