This winter, consumers like Bingjie brand, not only to buy fashion ice-cream down jacket, but also a chance to live with their favorite idol singer. On October 16, at the ice-cream brand press conference, the curtain of the national tour of "Ice-cream Fashion Fan Club" was officially launched. Three popular singers, Mao Fong Yuan, Zhang Dian Fei and Zheng Fan, have come out from "Come on Good Men" and "Dream China." They will be the protagonists of the tour. They will go to more than 20 cities to interact with Bing Jie consumers. Bingjie, adhere to the "fashion down jacket" position, tightly locked 18 to 35-year-old fast-paced, love freedom, love to play cool young people, become sought after influx of brands. This year, Bingjie launched dynamic campus, leisure journeys, fashion party three series of new products, emphasizing more thin shape, more cool details, more avant-garde colors, so that the fashion family is very surprised. Not only more trend down jacket style, Bingjie brand promotion methods are also more innovative ideas. Wang Daocheng, general manager of Bingjie Garments Co., Ltd, said: "We want to communicate with consumers in a way that young people love to make the brand more popular. The new image spokesperson, the new store image, more creative interactive communication and Young influx of people are on the right. "Known as the" popular Queen "idol Young Mi, not only signed a Bingjie image spokesman, more" cross-border guest "costume designer. She personally designed Bingjie fashion down jacket, was named "power section", listed at the beginning, that is, chasing trendy fans sought after. At the same time, "Ice Fashion Star" has been launched in all colleges and universities throughout the country. By displaying their talent and fashion concept, college students win the title of Bingjie Fashion Star, which can not only get attractive returns, but also Get the opportunity to shoot commercials with celebrities like Yang Mi. All the way leading fashion design concepts, innovative brand communication, so Bingjie won the young people's favorite. At present, Bingjie fashion down jacket ranked the top ten brands of Chinese down jacket, won the most popular brand award, best-selling brand award, China Down Fashion Design Award for the best in the country's down jacket brand sales ranked fifth in the Young fashion positioning down jacket brand ranked first.
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