[China Glass Network] According to the reporter's understanding of the e-commerce of footwear enterprises, the footwear brand “touching the net†can be divided into two categories.
One is the brand-specific e-commerce model. In this model, foreign brands are represented by Haitai. With the help of ShopEx, Haitai has set up a personalized and international style B2C online store system front desk, and has made in-depth promotion in the management of customer order management and warehousing logistics optimization in the backstage of the online store.
At the same time, Haitai has introduced B2B business to build and expand its distribution system, such as cooperation with distributors such as Jingdong Mall and No. 1 Store, and multi-port to promote product sales. Domestic brand companies are represented by Belle, Peak PEAK, Li Ning, etc. For example, Belle Shoes has established an online store “Amoy Show Networkâ€, and Li Ning has established “Li Ning Mallâ€.
Then there is the brand integrated mall class e-commerce model. The representative company abroad is Zappos. This footwear company started its e-commerce project in 1999. By 2010, the sales volume has exceeded 1 billion US dollars. It is the brand of the world footwear comprehensive shopping mall. At present, Zappos has created a full free shipping and return mode, and promises unlimited returns.
The representative brands of domestic brand comprehensive shopping malls mainly have brands such as shoe nets. One of the common points of such enterprises is to sell shoes exclusively, and is famous for selling genuine brand shoes. Brands such as Nike, Adidas, Converse, New Balance, Hummer, Reebok, Kärcher, Clover, Li Ning, Peak, etc. can all be purchased in these online brand integrated stores.
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