A hundred years FILA fashion regression - FILA brand conference and Centennial celebration

100 years, enough to record a change of history; 100 years, enough to witness the glory of a brand. On October 13, 2011, the FILA Brand Launch and Centennial Celebration centered around the "100 Years of FILA Fashion Regression" took place in the large pot in the 798 D-Park Art District in Beijing, opening the 100th anniversary of FILA, a hundred-year lifestyle brand from Italy celebration. With its historical value and memorable costumes, shoes, backpacks, wristwatches, glasses and other items, we are constantly innovating and constantly innovating in this rich and colorful 100-year journey and witnessed the diversified development and determination of FILA spirit. The stars gathered in the evening, Hong Kong's famous amphibious star Mr. Louis Louis, Miss Cui Enzhu, Jinxiu Road, Mr. Liu Taixiong; well-known mainland actor Mr. Chen Daoming the presence of the red carpet sparkling star. Mr. Yao Weixiong, FILA China President, Mr. John Yang, Vice President, and Mr. Wang Hualou, Vice President witnessed and shared the visual feast of the annual fashion show at the scene. Through the century-old classic fashion The celebration venue layout can be described as a perfect combination of a century classic and modern fashion: FILA will be far in Italy's Centennial History Museum moved to the scene, so that guests can enjoy close to each historic treasures, Trace the exciting time of a hundred years ago; and an area of ​​1,300 square meters of fashion and dynamic show venue, and then bring the guests back to the modern city in the 3D show light and shadow transformation, 2012 spring and summer release big show staged passionate, models in the rectangle T stage enjoy the interpretation of the scene guests indulge in the dream world FILA are crafted. After the conference, Mr. Gene Yoon, FILA Global President, Mr. Ding Shizhong, Chairman and Chief Executive Officer of ANTA Sports Products Co., Ltd., Mr. Yao Weixiong, FILA China President, together with Hong Kong's popular star Mr. Louis Louis and Mainland star Mr. Chen Daoming, The opening of the new 3.0 concept store marks FILA's welcome to consumers with a brand new store image. The new store in the regional design more humane, the overall decoration is also more modern, truly allow consumers to experience shopping surprises and fun, and access to a variety of sensory pleasures. A hundred years sail and sail 100 years of development and change, FILA from beginning to end presents a classic, stylish, sexy, high quality Italian image, not only that, its enthusiasm and vitality, as well as the pursuit of simple beauty of life attitude, but also deep Affected generations. Today, we see a familiar but new FILA brand image, adhering to the traditional concept of art while embodying the modern trend of fashion. Not limited to create the miracle of history FILA also want to create their own fashion ideas: the pursuit of comfort, ease; attention to detail, beauty; chasing the dream, set sail - all of these FILA brand into fresh energy, Today's FILA subverts the traditional sports image and releases unexpected energy with a brand new fashion lifestyle. In the near future, cross-border cooperation with NOOKA soul Matthew Waldman will ignite FILA's fervent expectations for the future. Today, the return of FILA also Means that a new fashion era is about to open. A hundred years of fashion to create the spring and summer of 2012, FILA presents a beautiful series inspired by the nautical, in the remodeling of the classic added to the elegant and handsome. The new season design from Trouville, France, where the environment is elegant sailing and sailing resorts, calm harbor moored sail, white sails and cables and the blue sky and sea each other, so the main blue and white color The combination of classic collocation brings the visual effect of sailing sailors as neat and tidy, neat and concise tailor-made publicity full of personality, the details of the integration into the navigation elements in the eye-catching at the same time highlighting the romantic nostalgic temperament In the selection of materials, 2012 spring and summer clothing selection less output, toughness, fine fine PIMA cotton, and FILA representative fabric Lycra and breathable super light fabric 15D nylon, these high-quality fabrics highlight FILA In the material are different. In the design is only popular fashion stage can see the pop, college wind are drawn from this year's theme, it is clear that the spring and summer 2012 FILA will usher in the transformation of the bloom, it will be full of surprises and Expect, a new era of vitality and dreams. Beijing night, a hundred years after glory, FILA will continue to voyage with the dazzling aura of the past century, the next one hundred years, FILA will also create sports with fashion, with extraordinary elegance to accomplish miracles. About FILA FILA is a renowned Italian centenary lifestyle brand that started in 1911 as a textile and knitwear business founded by the FILA brothers in the small town of Biella, Italy. In the seventies of the last century, in order to cope with the diversified development, FILA turned to sportswear and developed series of tennis, golf, fitness, skiing, mountain climbing and basketball, and gradually developed it into an example of lifestyle brand. Today's FILA is more positive, hard work and never give up the spirit of exploration for the brand concept, with elegant and dynamic design, high-quality materials and first-class tailor-renowned worldwide, especially vertical stripes design elements known as FILA The soul of the brand, product marketing the United States, Italy, South Korea, Japan and more than 30 countries. About FILA China FILA as a lifestyle brand is no stranger to Chinese consumers. FILA fashion vibrant image, innovative design and high-quality products to consumers left a deep impression. As a fashion brand that constantly breaks the routine, FILA continues to meet the needs of different consumers with its innovative, full-fledged design that has made its cutting-edge original products classic today. FILA will continue in China, FILA forge ahead with the style, shaping a new style of life known fashion brand image to meet different customer needs.

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