Collection watches must know: start with style and movement

In the world of watch collecting, the primary goal is often to acquire a celebrity timepiece—especially those that are widely recognized as among the top ten in the industry. However, for most enthusiasts, chasing rankings blindly isn't necessary. What truly matters is understanding the brand’s design philosophy and the story behind each creation. When it comes to collecting watches, knowledge is key. Experts suggest that some brands, despite having only a decade of history, can command prices in the millions. The reason? Their unique concept and heritage set them apart. For instance, there was a brand that didn’t offer groundbreaking materials or functions, yet its pieces sold for up to eight million. That kind of value stems from identity and legacy. Different collectors have different priorities. Some focus on aesthetics, while others value the complexity of the movement. Watches like tourbillons and perpetual calendars have become highly sought after by serious collectors. Over time, these pieces can deliver impressive returns. Many vintage watches, once overlooked, now carry hefty price tags. Therefore, starting with style and movement makes sense, but it's important not to follow trends blindly. Choose based on your own interests and needs. A smart approach to collecting is to focus on the most iconic models of a brand. These tend to hold more value over time. For example, while many brands produce tourbillon watches, Breguet was the pioneer, and its early models are considered the most valuable. In short, successful collecting isn’t about chasing one brand—it’s about focusing on the classics that stand the test of time. For newcomers, the first step is to stay informed. Keep an eye on global auction markets and track how values change over time. Understanding market dynamics helps build a solid foundation. One simple rule to remember: scarcity increases value. The fewer pieces available, the higher the collectible potential. But be cautious—many so-called “limited editions” are actually mass-produced. True exclusivity means only a few dozen, or even just a handful, of pieces were made. These are the ones that will likely appreciate in value over the years. By combining knowledge, strategy, and personal taste, anyone can start building a meaningful and valuable watch collection.