On August 25th, Beibei Yiyi hosted its new spring/summer 2011 conference at the Wenzhou Guomao Grand Hotel. Over 200 franchise representatives from across the country attended, along with media representatives from prominent outlets such as China Garment Network, Voice of Zhejiang Communications, Wenzhou Commercial News, and Wenzhou News Comprehensive Channel. The event marked a significant moment for the brand, showcasing its latest collections and strategic direction.
The conference featured two main sessions, both centered around the theme of "Mad Selling." At the terminal store management session, Wang Yancheng, a renowned marketing expert from China Research International Group, delivered an insightful presentation on effective store operations and customer engagement strategies. Meanwhile, at the investment promotion event, Zhang Fang, a well-known marketing consultant, shared valuable insights into industry trends and the promising future of Beibei Yiyi.
The following day, on August 26th, the event continued with a fashion show and static exhibition held in the multi-purpose hall of the International Trade Hotel. The collection featured vibrant colors, trendy designs, and well-proportioned models, all presented with energy and style. The young models captivated the audience with their performances, earning continuous applause and admiration from the franchisees.
As the two-day conference concluded on the evening of the 26th, Beibei Yiyi announced that it had secured over 20 new franchise agreements. Attendees praised the brand’s innovative approach and expressed confidence in its potential for growth in 2011. With a strong foundation laid and exciting plans ahead, Beibei Yiyi is set to make even greater strides in the coming year.
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