On August 25th, Beibei Yiyi hosted its Spring/Summer 2011 fashion conference at the Wenzhou Guomao Grand Hotel. Over 200 franchise representatives from across the country attended, along with media representatives from prominent outlets such as China Garment Network, Voice of Zhejiang Communications, Wenzhou Commercial News, and Wenzhou News Comprehensive Channel. The event marked a significant moment for the brand as it introduced its latest collections and shared future strategies.
The conference featured two main sessions under the theme of "Mad Selling," focusing on terminal store management and investment opportunities. At the "Mad Selling" session on store operations, Wang Yancheng, a renowned marketing expert from China Research International Group, delivered an insightful presentation on effective retail strategies. Meanwhile, Zhang Fang, a well-known marketing consultant, provided valuable industry insights and discussed the promising future of Beibei Yiyi during the investment forum.
The following day, on August 26th, the event continued with a fashion show and static exhibition at the International Trade Hotel's multi-purpose hall. Models showcased the fresh, trendy designs of the Spring/Summer 2011 collection, impressing attendees with their vibrant colors, stylish outfits, and confident performances. The event was met with enthusiastic applause and positive feedback from franchisees, who were particularly impressed by the balance of style and practicality in the new line.
Throughout the two-day conference, Beibei Yiyi successfully secured over 20 new franchise agreements, signaling strong market interest. Attendees also provided constructive feedback on the new products, further reinforcing the brand’s potential for growth in 2011. With a solid foundation and growing momentum, Beibei Yiyi is poised for an exciting future filled with innovation and success.
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