Last week, Zeng Yan at work in Xiasha scouring this year's famous women's clothing factory this year's popular winter coat, discounted price of 200 yuan, the counter of this dress is priced at 1,000 yuan. At the factory's internal sales event, various popular coats can also be found, with an average discount of about 30%.
One or two hundred yuan new down jacket, tens of yuan of cotton clothing, 100 yuan 4 sweaters, even a dozen yuan a catty sweater ... In recent years, Hangzhou, the end of the major clothing wholesale market dumping force one Years older than the year, the brand's women's factory sales will be bustling year after year. An industry source said that all kinds of capital rushed into the field of clothing investment, in addition to weather factors, the main reason for the increasing inventory in recent years.
In the year before coal mining, Mr. Cheng, who had been engaged in the business of coal mines in Xinjiang for many years, decided to invest in one or two physical industries. After a six-month inspection, Mr. Cheng chose clothing, especially down jackets. “In 2009, several costumers around My friends have made money, especially when it was very cold in winter that year and winter supplies were too late."
Mr. Cheng, who had no experience in clothing business before, entered the apparel industry from the second half of the previous year. With the experience of selling out of stock in 2009, it is very enthusiastic for dealers to look forward to winter sales. In September, the list of down jackets in that year was all finalized, which was about a month earlier than other brands.
Because the temperature is relatively high, the winter sale the previous year was not good, and the dealers pressed a lot of goods.
With the successful experience of the previous year, last year, Mr. Cheng decided to re-copy the experience of the year and put the highlight on the down jacket. However, dealers who had suffered losses began to be cautious. Mr. Cheng’s goods were mostly in his hands.
Cross-border clothing is becoming more and more In recent years, like Mr. Cheng, it is not uncommon for a layman to dive into the apparel industry.
An industry source said that among the major garment wholesale market operators in Hangzhou, the proportion of other industries entering the industry has increased in recent years. “We all get together and enter the apparel industry, which is related to the current direction of investment in good entities. The entry threshold of clothing is relatively low.†This pure investment, so that the original attributes of clothing from the emphasis on the necessities of life, began to bias investment attributes, “like fried garlic fried cotton, this short-term investment behavior is in addition to the weather In addition to the reasons, the main reason for the increasing inventory in recent years."
The personage inside the industry analyzes that for investors who enter the clothing industry from other industries, the idea of ​​operating clothing is not the same as traditional clothing business ideas. For example, Mr. Cheng, the first year of ordering time was a month earlier than others, he did earn money. “But this is just a short-term behavior. After the dealer has eaten a loss, he will not buy his account in the next year. He The high inventory is inevitable."
Why does the dumping force increase?
The treatment of apparel inventory, the industry called "sewer", there are mainly several.
For apparel companies that focus on corporate brand maintenance and have a certain reputation, the “sewer†must not affect the normal passage. In other words, in order to not affect the normal sales of the store and dealer sales, generally as a counter-season discount, or into their own discount stores, or enter their own shop for sale. It is also possible to centralize all inventory garments in a packaged manner. However, this type of packaged goods is generally of a three-year-old style. The package price is very low. Generally, the number of clothes to be converted is a few yuan to ten yuan. These packaged clothes were rebranded or sold for sale after being removed.
However, for low-profile clothing or short-term investment companies, there is often eagerness to cash out after inventory. "A year's worth of clothing may have profits in the inventory. This time, we don't think about the cost, and we can sell as much as we can." An insider said, this is an important factor in the increasing intensity of dumping at the end of the year in the clothing wholesale market. the reason.
One or two hundred yuan new down jacket, tens of yuan of cotton clothing, 100 yuan 4 sweaters, even a dozen yuan a catty sweater ... In recent years, Hangzhou, the end of the major clothing wholesale market dumping force one Years older than the year, the brand's women's factory sales will be bustling year after year. An industry source said that all kinds of capital rushed into the field of clothing investment, in addition to weather factors, the main reason for the increasing inventory in recent years.
In the year before coal mining, Mr. Cheng, who had been engaged in the business of coal mines in Xinjiang for many years, decided to invest in one or two physical industries. After a six-month inspection, Mr. Cheng chose clothing, especially down jackets. “In 2009, several costumers around My friends have made money, especially when it was very cold in winter that year and winter supplies were too late."
Mr. Cheng, who had no experience in clothing business before, entered the apparel industry from the second half of the previous year. With the experience of selling out of stock in 2009, it is very enthusiastic for dealers to look forward to winter sales. In September, the list of down jackets in that year was all finalized, which was about a month earlier than other brands.
Because the temperature is relatively high, the winter sale the previous year was not good, and the dealers pressed a lot of goods.
With the successful experience of the previous year, last year, Mr. Cheng decided to re-copy the experience of the year and put the highlight on the down jacket. However, dealers who had suffered losses began to be cautious. Mr. Cheng’s goods were mostly in his hands.
Cross-border clothing is becoming more and more In recent years, like Mr. Cheng, it is not uncommon for a layman to dive into the apparel industry.
An industry source said that among the major garment wholesale market operators in Hangzhou, the proportion of other industries entering the industry has increased in recent years. “We all get together and enter the apparel industry, which is related to the current direction of investment in good entities. The entry threshold of clothing is relatively low.†This pure investment, so that the original attributes of clothing from the emphasis on the necessities of life, began to bias investment attributes, “like fried garlic fried cotton, this short-term investment behavior is in addition to the weather In addition to the reasons, the main reason for the increasing inventory in recent years."
The personage inside the industry analyzes that for investors who enter the clothing industry from other industries, the idea of ​​operating clothing is not the same as traditional clothing business ideas. For example, Mr. Cheng, the first year of ordering time was a month earlier than others, he did earn money. “But this is just a short-term behavior. After the dealer has eaten a loss, he will not buy his account in the next year. He The high inventory is inevitable."
Why does the dumping force increase?
The treatment of apparel inventory, the industry called "sewer", there are mainly several.
For apparel companies that focus on corporate brand maintenance and have a certain reputation, the “sewer†must not affect the normal passage. In other words, in order to not affect the normal sales of the store and dealer sales, generally as a counter-season discount, or into their own discount stores, or enter their own shop for sale. It is also possible to centralize all inventory garments in a packaged manner. However, this type of packaged goods is generally of a three-year-old style. The package price is very low. Generally, the number of clothes to be converted is a few yuan to ten yuan. These packaged clothes were rebranded or sold for sale after being removed.
However, for low-profile clothing or short-term investment companies, there is often eagerness to cash out after inventory. "A year's worth of clothing may have profits in the inventory. This time, we don't think about the cost, and we can sell as much as we can." An insider said, this is an important factor in the increasing intensity of dumping at the end of the year in the clothing wholesale market. the reason.
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