■Reporter Jiao Yanling ★ 78% of U.S. consumers are willing to purchase holiday gifts in advance. 63% of U.S. consumers want to receive voucher. ★ Online shop is ranked third in the purchase of clothing channels. Holidays are the sales season during the year. People are Before the holiday season, after experiencing increased work pressure and crazy work overtime, they entered a stage of frenzied shopping and relaxation. As raw material costs rise, consumer confidence declines, and high unemployment rates, making sellers in 2011 holiday season vigorously seek to absorb the unfavorable factors such as rising costs and effective ways to attract consumers. This also provides reference for the seller's sales strategy in 2012.
The reporter learned from the lifestyle surveys and retail surveys conducted by the American Cotton Corporation that, although the economic situation is not good, US consumers still purchased a lot of holiday apparel gifts in 2011, but only cautious consumers will calculate and formulate more details. The shopping plan starts shopping earlier and compares prices more carefully. It's more cost-effective for the shopping budget and the shopping time you plan to spend. Clothing vouchers are still the first choice for holiday gifts. Clothes like cotton T-shirts, jeans, cotton sweaters and pajamas are gifts that consumers love to buy. Even if consumers purchase the same amount of gifts as the previous year, but considering that the consumer price index rose by 3.9%, higher retail prices mean that consumers may spend the same amount of money but cannot purchase the same amount of gifts.
Buying holiday gifts is even more savvy The American Cotton Lifestyle Survey conducts online monthly surveys of American consumers' attitudes and behaviors on apparel, fashion, home, fiber, and other topics. Each year, 6,000 consumers participate in the survey, 60% of whom are women, 40% are men, and are between the ages of 13 and 70, representing the different races, income classes, education levels and geographical distribution of the United States. The American Cotton Corporation's Retail Monitor is a quarterly survey of textiles conducted at nationally-priced stores, chain stores, shopping malls, and specialty stores. It collects consumer product categories, brands, apparel fabric components, structures, prices, origins, and products through the Internet. Characteristic views.
In 2011, the proportion of U.S. consumers who planned to buy holiday gifts was on the rise. 78% of people said that they were willing to purchase holiday gifts in advance, up from 73% in 2010; 4% said that they started buying holidays from January to August. Gifts; 6%, 15%, 34%, and 17% of U.S. consumers begin holiday purchases in September, October, November, and December; fewer consumers claim that they begin holiday spending on Black Friday (Black Friday is In the traditional sense, the beginning of the holiday buying season; but 24% of consumers said they are spending holiday gifts throughout 2011, up from 17% in 2010. Whenever it comes to buying holiday gifts, 37% of consumers said they use Black Friday discounts and online shopping Mondays to help buy more gifts under the current budget.
With rising apparel prices and limited budgets, U.S. consumers postponed their purchases of clothing that they had planned to buy at ordinary times, leaving the wardrobe in a dark patch. Therefore, garments are in great demand for holiday purchases. 60% of consumers want to receive gifts for clothing, whether it is actual clothing or clothing store voucher.
The vouchers are the preferred vouchers for holiday gifts and continue to be the first choice for holiday gifts. Apparel ranks second in holiday gift voucher shopping list. The vouchers and apparel are two of the most popular gifts in the season of holiday gifts. 63% of U.S. consumers want to receive voucher instead of actual clothing gifts; among consumers who do not plan to use clothing as gifts, there are 1/1. 3 is willing to buy vouchers for clothing stores.
For those consumers who do not plan to purchase actual clothing as gifts, and for those who feel that it is difficult for others to select clothes and gifts, vouchers for clothing stores are a safe choice. Other reasons why consumers do not choose to purchase actual clothing as gifts are that 34% of consumers said that they do not know which style the other person prefers and 23% of consumers do not know how to dress the other.
In addition, 64% of U.S. consumers are willing to use *** to purchase gifts, making *** the most popular payment method for U.S. consumers to buy gifts.
Online shop is an important channel to purchase clothing. Consumers choose where to buy clothing to reflect their plans for shopping. 60% of U.S. consumers go to medium-sized shopping malls and flat-rate shops, where the cost-effectiveness is maximized, thus maximizing the shopping budget. And can buy gifts for more than one person at a time.
In 2011, people increasingly logged on to online stores through mobile phones or smart devices, making them an important channel for buying holiday clothing and gifts. The online store has become the third-ranked clothing purchase channel following medium-sized malls and flat-rate shops. Many people choose online stores because they can buy clothes more confidently by comparing prices and reading other buyers' ratings. Among them, 80% of consumers buy via the desktop or laptop online; while 11% of consumers said they use mobile phones, 7% of consumers use tablet computers to buy. For those consumers who use mobile devices or smartphones, 82% of consumers use these devices to compare prices, 56% are looking for store addresses, and 46% of US consumers want to read buyer ratings. 36 % of people receive special discounts, and 28% of consumers use these devices to place orders directly.
Cotton garments have become the favorite among American consumers who purchase clothes as gifts in the holiday season of 2011. Many people like to choose cotton products as gifts, 44% prefer to choose cotton t-shirts, and 34% choose jeans. , Choose 28% and 27% of cotton sweaters and pajamas, these are the most popular types of clothing for the holidays.
When American consumers claim that they purchase holiday gifts, they use smart phones to complete the following issues:
Compare prices 82%
Query store address 56%
Reading Buyers Reviews 46%
Receive special discount 36%
Directly order 28%
Ask friends for opinions 18%
The top five vouchers for consumption:
1, Restaurant 2, Clothing 3, Entertainment 4, Electronics 5, Grocery Store
The reporter learned from the lifestyle surveys and retail surveys conducted by the American Cotton Corporation that, although the economic situation is not good, US consumers still purchased a lot of holiday apparel gifts in 2011, but only cautious consumers will calculate and formulate more details. The shopping plan starts shopping earlier and compares prices more carefully. It's more cost-effective for the shopping budget and the shopping time you plan to spend. Clothing vouchers are still the first choice for holiday gifts. Clothes like cotton T-shirts, jeans, cotton sweaters and pajamas are gifts that consumers love to buy. Even if consumers purchase the same amount of gifts as the previous year, but considering that the consumer price index rose by 3.9%, higher retail prices mean that consumers may spend the same amount of money but cannot purchase the same amount of gifts.
Buying holiday gifts is even more savvy The American Cotton Lifestyle Survey conducts online monthly surveys of American consumers' attitudes and behaviors on apparel, fashion, home, fiber, and other topics. Each year, 6,000 consumers participate in the survey, 60% of whom are women, 40% are men, and are between the ages of 13 and 70, representing the different races, income classes, education levels and geographical distribution of the United States. The American Cotton Corporation's Retail Monitor is a quarterly survey of textiles conducted at nationally-priced stores, chain stores, shopping malls, and specialty stores. It collects consumer product categories, brands, apparel fabric components, structures, prices, origins, and products through the Internet. Characteristic views.
In 2011, the proportion of U.S. consumers who planned to buy holiday gifts was on the rise. 78% of people said that they were willing to purchase holiday gifts in advance, up from 73% in 2010; 4% said that they started buying holidays from January to August. Gifts; 6%, 15%, 34%, and 17% of U.S. consumers begin holiday purchases in September, October, November, and December; fewer consumers claim that they begin holiday spending on Black Friday (Black Friday is In the traditional sense, the beginning of the holiday buying season; but 24% of consumers said they are spending holiday gifts throughout 2011, up from 17% in 2010. Whenever it comes to buying holiday gifts, 37% of consumers said they use Black Friday discounts and online shopping Mondays to help buy more gifts under the current budget.
With rising apparel prices and limited budgets, U.S. consumers postponed their purchases of clothing that they had planned to buy at ordinary times, leaving the wardrobe in a dark patch. Therefore, garments are in great demand for holiday purchases. 60% of consumers want to receive gifts for clothing, whether it is actual clothing or clothing store voucher.
The vouchers are the preferred vouchers for holiday gifts and continue to be the first choice for holiday gifts. Apparel ranks second in holiday gift voucher shopping list. The vouchers and apparel are two of the most popular gifts in the season of holiday gifts. 63% of U.S. consumers want to receive voucher instead of actual clothing gifts; among consumers who do not plan to use clothing as gifts, there are 1/1. 3 is willing to buy vouchers for clothing stores.
For those consumers who do not plan to purchase actual clothing as gifts, and for those who feel that it is difficult for others to select clothes and gifts, vouchers for clothing stores are a safe choice. Other reasons why consumers do not choose to purchase actual clothing as gifts are that 34% of consumers said that they do not know which style the other person prefers and 23% of consumers do not know how to dress the other.
In addition, 64% of U.S. consumers are willing to use *** to purchase gifts, making *** the most popular payment method for U.S. consumers to buy gifts.
Online shop is an important channel to purchase clothing. Consumers choose where to buy clothing to reflect their plans for shopping. 60% of U.S. consumers go to medium-sized shopping malls and flat-rate shops, where the cost-effectiveness is maximized, thus maximizing the shopping budget. And can buy gifts for more than one person at a time.
In 2011, people increasingly logged on to online stores through mobile phones or smart devices, making them an important channel for buying holiday clothing and gifts. The online store has become the third-ranked clothing purchase channel following medium-sized malls and flat-rate shops. Many people choose online stores because they can buy clothes more confidently by comparing prices and reading other buyers' ratings. Among them, 80% of consumers buy via the desktop or laptop online; while 11% of consumers said they use mobile phones, 7% of consumers use tablet computers to buy. For those consumers who use mobile devices or smartphones, 82% of consumers use these devices to compare prices, 56% are looking for store addresses, and 46% of US consumers want to read buyer ratings. 36 % of people receive special discounts, and 28% of consumers use these devices to place orders directly.
Cotton garments have become the favorite among American consumers who purchase clothes as gifts in the holiday season of 2011. Many people like to choose cotton products as gifts, 44% prefer to choose cotton t-shirts, and 34% choose jeans. , Choose 28% and 27% of cotton sweaters and pajamas, these are the most popular types of clothing for the holidays.
When American consumers claim that they purchase holiday gifts, they use smart phones to complete the following issues:
Compare prices 82%
Query store address 56%
Reading Buyers Reviews 46%
Receive special discount 36%
Directly order 28%
Ask friends for opinions 18%
The top five vouchers for consumption:
1, Restaurant 2, Clothing 3, Entertainment 4, Electronics 5, Grocery Store
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