Now for China's growing market, all walks of life are showing a trend of rapid growth, as a member of the maternity wear industry, Wuhan Iraq Pinnacle Fashion Co., Ltd. under the brand " Oucasang " experienced a rough course of development, Although it was established in Wuhan for nearly ten years, the development of Ocasasu lagged behind that of other counterparts in the industry. In order to get rid of this unfavorable factor, after thinking and making decisions of the company's management, it was agreed that Europe Cassang is the need to have some qualitative change.
Oucasang has always advocated is: "do pregnant women's fashion, always care about every Bulletin board during pregnancy feelings." The concept of fashion deep into each design of a maternity dress inside to create a new visual and physical and mental experience. However, over the past few years, Okassan pregnant women clothing adhere to this philosophy, but the brand influence and market share has been poor, or even behind some of the rising star, which is very corporate leadership Worried about the problem In the past Oucasang walked the same channel sales and direct sales store sales model, and the traditional channels have some disadvantages, compared to peers in the "October Mommy" and "Your Heart", we seem to be not strong enough. In order to get rid of these disadvantages, Okassam will build brand strategy and channel construction in the future. At the same time, we also open up the sharing of product design and introduce OEM and processing business and e-commerce marketing mode. Only in this critical moment of history can we find a development path only through continuous reform and innovation so as to enable the enterprises to remain invincible in the increasingly fierce market competition.
Since 2008, a large number of maternity businesses and small and medium-sized retailers have begun to enter the field of e-commerce, but many are individual sellers, there is no production plant and its own brand, in order to make up for custom processing gaps, we found a huge opportunity, specialized Taobao and other online business processing OEM customized maternity wear, the company achieved a new breakthrough in business. According to "Oka Sang" brand operations manager Shen Bing revealed that in the future Oukasan will always adhere to continuous innovation and change in the brand building and marketing efforts to make efforts, the Oakesang brand has become the famous fashion maternity brand . I believe we will see in the near future a new "Ocasang." Seize the opportunity to grasp the development of a good time Maternity Nowadays, 80% of women become the mainstay of maternity consumption, which contains unlimited business opportunities, Oucasang over the past few years, although there is a certain performance growth, but not very Obviously, this also makes the executives feel a bit embarrassed.
According to incomplete statistics, from 2008 to the present, many young couples after 80 years are trying to catch the Olympics and the 2012 Dragon Age. This shows that this "pregnant" hidden tremendous business opportunities. For Okassan, this is a huge opportunity. How to seize this opportunity to achieve a breakthrough in brand development and sales will be a top priority for the company's leadership. It is said that the person in charge of the company has already begun to deploy the development strategy in the coming years, especially to achieve the breakthrough growth of sales profit, which is also the basis for the development of the enterprise. If the business is always in the stage of standing still, why talk about development and growth. To develop, we must make a breakthrough, firmly grasp the direction of the mainstream market, designed to make more pregnant mother like and satisfied with the product, every new product release as a test of the market test. Oucasang has always been the main fashion style maternity dress, to meet the needs of young mothers, only constant innovation and breakthroughs in order to find their place in the fierce competition in the maternity dress.
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