Boucheron's jeweler from Paris

Honorable...

luxurious……

The ultimate symbol of identity and status...

Boucheron, the famous French chronograph and jewellery brand with a reputation of 150 years, will open its curtain on the 18th of the Bund in the fashion capital. As the top jewellery brand under the GUCCI Group, Boucheron, founded in 1858, is famous for its perfect cutting technology and high quality gemstone quality. It is the leader and luxury of the jewelry industry.

In 1893, Boucheron moved to Place Vendôme in Paris, becoming one of the first jewellery brands to open here. The store is located at No. 26, the former residence of Countess Castiglione of the Second Empire of France. At the beginning of its establishment, Boucheron was favored by celebrities and the business was flourishing. The Russian female tsar, the French actress Sarah Bernhardt, the American millionaires Mackay and Vanderbilt, the Countess Polignac, and Lady Curzon were all customers of Boucheron.

Boucheron always has the pulse of the times, drawing inspiration from Russian ballet, Cubism, Art Deco, African art and pop art. Boucheron's brilliant career continues to advance, and its unique design process has conquered Sophia Roland, Nicole Kidman, Julianne Moore, Susan Sarandon and other world superstars, as well as Patiala Indian landowners. Shah Riza of Iran, and the British, Bulgarian and Egyptian royal families.

Today, Boucheron has become an international brand, opening boutiques in Europe, Russia, the United States, Japan, South Korea and Taiwan, and opening its first boutique in mainland China, the Bund 18 store. Boucheron is one of the few jewelers in the world who always maintains the fine craftsmanship and traditional style of fine jewellery and watches. To celebrate its debut in mainland China, Boucheron designed 18 limited-edition Reflet Grosgrain watches for the Bund 18, exquisite workmanship, and the “Dangerous Beauty” series, the simple and sacred “Symboliques” series, etc. Boucheron The classic works are presented in the flagship store on the Bund. The Bund 18 boutique, like other boutiques around the world, is always ready to customize high-end jewellery for some loyal and valued customers.

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