**Monet Outdoor Partners with Xiamen International Marathon for a New Era of Outdoor Living**
Monet Outdoor has officially become the official outdoor product partner of the 2010 Xiamen International Marathon. This partnership marks a significant step in Monet’s strategy to expand its influence in the outdoor industry and align with high-profile events that resonate with an active, health-conscious lifestyle.
The Xiamen International Marathon, founded in 2003, is one of China’s most prestigious running events. Organized by the China Athletics Association and the Xiamen City Government, it is broadcasted nationwide by CCTV and over 40 international TV stations. In 2007, the race was awarded the IAAF Road Running Gold Label, solidifying its status as one of the most respected marathons in Asia.
According to Monet Outdoor’s marketing director, this collaboration comes at a crucial time, following the brand’s recent rebranding and product upgrades. The goal is to merge Monet’s brand philosophy—“Moyen, only for outdoor life!â€â€”with the spirit of the marathon, promoting a more active, healthy, and stylish outdoor lifestyle.
Outdoor sports are no longer just for professionals. As consumer preferences evolve, the concept of “pan-outdoor†is gaining traction. More brands are shifting from specialized equipment to everyday use, making outdoor gear accessible to a broader audience. White-collar workers, high-income individuals, and even affluent families are now embracing outdoor activities, driving the market forward.
Monet has been ahead of the curve, recognizing the growing demand for versatile outdoor products. With a full range of offerings—from camping gear to shoes, bags, and clothing—Monet aims to cover all aspects of outdoor living. The company is also expanding its sales network, aiming to increase from 1,500 to 2,400 outlets by 2010, while establishing 1,000 franchised stores nationwide.
As part of its strategic growth, Monet is focusing on multi-channel operations, enhancing brand visibility and customer reach. The company is also attracting independent agents and partners from various industries, reinforcing its position as a leader in the Chinese outdoor market.
The future of outdoor living is about inclusivity, accessibility, and quality. Monet is committed to offering high-performance, value-driven products that cater to both beginners and experienced adventurers. Whether you're going on a road trip, enjoying a picnic, or simply taking a break during your lunch hour, Monet ensures you have the right gear for every moment.
With a strong R&D team, a modern production base, and a nationwide distribution system, Monet Outdoor continues to set the standard for quality and innovation. As the market shifts toward a more mainstream, lifestyle-oriented approach to outdoor activities, Monet is well-prepared to lead the way.
**About Monet Outdoor**
Monet Outdoor, part of FDI Outdoor Group since 1997, is a leading provider of outdoor sporting goods, integrating R&D, manufacturing, and sales. As of November 2009, the company had 24 branches and 1 office across China, with over 1,500 sales channels. Monet’s mission is to bring high-quality outdoor experiences to everyone, anytime and anywhere.
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