Islay: Fifteenth Anniversary Fashion Festival to create a fashion brand

On December 8, 2012, it coincided with the fifteenth anniversary of Islay. On this special day, Islay launched an annual celebration with the theme of “Five-Year Anniversary Fashion Festival, Ileai’s Delight” in the 100 stores of the 100 cities across the country. Ceremony, value-for-money redemption ""Scrape security code, happy in the big prize" at the same time more than a gift, in the cold winter really give consumers to the shopping adds a lot of unexpected surprises.

Islay's fifteen years of grinding a sword and weaving fashion warmth

In 1997, Islay was born in Lishui, Zhejiang; in 2009, Islay was rated as a well-known trademark in China; After 15 years of development, Islay was recognized as the leader in the down jacket of the Chinese down apparel industry. With a lot of hard work and a lot of joy, Airai has been grinding swords for fifteen years. The company has realized diversified development with down apparel, fashion, and home textile products as the core. This year, NICKIE Kidswear has also been launched, and it has built a diverse pattern that is deeply welcomed by fashion groups.

What power boosts a young enterprise that is thriving? "It is the power of culture" - Chairman Chen Fang replied like this. Some employees said: "Entering Ilayi is like going to my own home, and some are warm and moving."

"Family Culture" brings together Allais to form a stable team with strong innovation capabilities. Culture is the soul, and the product is blood. From the product process to the design, from the cultural connotation to the appearance of the product, Islay strives for excellence and fundamentally enhances the competitiveness of the product.

In the past, the traditional down jackets lacked individuality. The products on the market were the same, bloated, and rough, and the gorgeous girls could only show their wonderful figure in the summer. It was difficult for the winter clothes to bring out their graceful appearance. Islay adheres to the design concept of “Design for Experience” and uses advanced production technology and original lock lock technology to design the down jacket not only to keep warm, breathable and comfortable, but also to make fashion groups who pursue fashion life in winter. You can show your own charm.

“The word “innovation” has made the soul of a home wonderful.” This is a sentence in the “Unchanging Commitment” of the company’s corporate song, “Keeping your original dreams, is a constant promise”... Ilay will continue to uphold “ The corporate spirit of "Striving for excellence and ending with perfection" advocates the brand concept of "Brand-name life lies in quality and culture", adheres to the business philosophy of "Accepting trust with honesty, Taking credit for profit", and implementing "Branding, Specialization, Standardization, The Group's “development strategy” focuses on satisfying the modern people’s pursuit of fashion, and weaving the warmth of fashion with heart, and creating “Leslie” as a clothing brand that continuously meets consumers’ internal needs and external needs.

15th Anniversary Fashion Festival

Through the fifteen spring and autumn seasons, Ilayi was named CCTV-2 “Fashion China”, Hunan Satellite TV’s Variety Big Coffee Show, Jiangsu TV’s “Very Wonderful” and other multi-file fashion shows in 2012 to take advantage of entertainment marketing. With the celebrity effect, interpreting the brand concept of “paying tribute to fashion”, consumers can not only feel the fashion of Areai products, but also allow Islay to integrate into the entertainment and life of people, and make the image of the leader of “fashion down jacket” more in-depth and enjoy better results. Close to the needs of consumers.

Fifteen years of excellence has continued to exceed 15 years and fifteen years continue to meet the needs of consumers. "Five-year anniversary fashion ceremony, Islay is very good!" Anniversary feedback activities are still in progress, the country's new and old customers into the store vested gift delivery, will benefit in the end, will be sent to everyone, Islay according to the fashion down jacket It was very impressive, and the return of Ellai on the anniversary was even more impressive.

Adhering to the design concept of “Designing for a Feeling of Life”, Alayyi will create products with a fashionable trend, high quality and rich cultural connotations through strong innovation and advanced production technologies, and continue to meet the needs of consumers. Consumers jointly interpret the brand concept of “Favoring fashion”.