Internet Fair boosts "net goods" branding Guye Qi men's decoration and refining "internal strength" to promote transformation and upgrading

Gu Yiqi brand men's clothing

It is worth mentioning that, from the Chinese casual wear city Shishi, the Amoy brand Gu Yi Qi Menswear (GU.E.QI) attracted a large number of participating merchants for its fashion, simplicity, taste, and tidal design series. Favor. In its modern and unique exhibition hall, Lai Xianping, chairman and chief executive officer of Gulash Group, was interviewed by the media and said: "Guiyazaki is a high quality manufacturer of online and offline online shopping on Taobao.com, Alibaba.com and Paipai.com. One of the representatives, who came to Guangzhou to participate in this exhibition, hopes to use the online fair to fully display the Gulashaki brand in the industry's largest exhibition, so that more customers can understand the strength of our company and understand our brand and products. Style features."

According to statistics, nearly 500,000 apparel suppliers on the Alibaba platform have been supplying wholesale channels to retail outlets across the country, and the retail sales of online goods have grown exponentially. With mainstream brands rushing into online sales channels, they originally relied on online sales channels. Distributors of online goods companies have to face increasingly fierce market competition. If there is no brand awareness, and lack of awareness, awareness, and loyalty of the Amoy brand, will once again face the potential crisis of reshuffle out and come from the increasingly fierce market The severe test of competition.

"With the popularization of online goods and the acceleration of the online sales process for mainstream brands, direct access from factories to consumers has been realized, channel costs have been reduced, consumers have obtained cheaper prices, and companies have also obtained higher profits. “Ma Yun, Chairman and CEO of Alibaba Group, believes that at the same time, net goods also show three major trends: “net goods” to accelerate branding; “mainstream brands” are being sold online; and “mainstream consumer” online shopping.

How to seek a place in the increasingly fierce competition in the online market, testing the wisdom of many manufacturers. Lai Hsing-ping's clear understanding of the role of brand influence in the online market is no small matter. In 2012, Guszaki promoted the brand in the brand management strategy and determined to transform GU.E.QI (Gu Yiqi) into a more stylish brand of urban fashion menswear brand. Under the premise of maintaining the coexistence of three marketing modes of network marketing, foreign trade export, and domestic market distribution, we will increase the construction of online marketing platforms, use the Internet as the main window of brand communication, and conduct all-round brand promotion.

In order to stand out from numerous homogenized network cards, the company has invested heavily in hardware and software in recent years to build large-scale production and processing bases, pay attention to product development, and hire professional companies to develop and install ERP distribution systems for the actual needs of the company. Application software and application system training for warehousing, logistics, and finance personnel. At the same time, the brand upgrade management will be promoted to the company's strategic level for consideration, and promotion of network marketing and communication promotion through brand upgrading, and promotion of network marketing and communication promotion at the same time The brand is upgraded to build the core competitiveness of the brand.

Experts in the industry believe that online sales are the trend nowadays, but the process of accelerating the branding of online goods is imperative. The gradual expansion of the Internet market scale has led to the development of the entire industry chain, and many companies have entered the Internet in an attempt to gain a share of the Internet's huge market share. Whether it is the competition under the physical line or the competition of the Internet, the ultimate competitiveness and competition are attributed to the competition of the brand. Enterprises must improve their brand awareness by using various effective ways while improving their internal strength. Reputation, preference and loyalty enhance the brand's influence and form the company's ultimate brand equity.