July 8, 2012, 2012 Shenzhen Apparel Fair grand opening in Shenzhen Convention and Exhibition Center, and even the slave A / E brand women's 2012 "Migration" special conference grand debut! The reporter interviewed even the slave ladies Lin, let him introduce us the latest Lianu.
Reporter: I know Shenzhen Liansu Fashion Co., Ltd. was founded in 2002, has also experienced 10 years of development history, you can tell us about our company and the company's brand an overview?
Mr. Lin: Shenzhen Lian Nuo Fashion Co., Ltd. is Hong Kong Lan. (Sheng Tang) International Investment Co., Ltd. authorized enterprises in Shenzhen, China, the company was founded in 2002, its A / E brand integration of the international quarterly popular elements and a variety of popular style , Thus creating and creating a multi-brand style positioning of the petty bourgeoisie with exquisiteness and tenderness pursuing fashion with sensual taste as the body of glorification body, changing people's life style and attitude towards life with the spread and promotion of dress culture, Life attitude to release beautiful.
Even the slave company developed a marketing strategy 10PS big marketing concept, even the slave colleagues have always respected the overall strength of the team around the "heaven and earth all things to come", the entrepreneurial spirit, pouring wisdom and do everything we can to meet the challenge .
Reporter: Our company can make such a success now is indeed gratifying, then you introduce us, our company formed over the years the development of which brand advantage?
Mr. Lin: design style differentiation, the implementation of the standard of homogeneity, the market pricing accuracy
Reporter: Yes, these are our magic in the market competition! I know that our Lian Nu brand women's advocate of a people-oriented art of life, then you can elaborate on our company's brand culture it?
Mr. Lin: reflecting the contemporary, modern life style and lifestyle, popular and local integration, between casual and sexy and cruising, the design value is to make women full of confidence and love.
Reporter: That we even slave brand new women's 2012 What are the characteristics? Can you give us a brief introduction?
Mr. Lin: A / E 2012 autumn and winter works, tells the A / E woman seeking to return to nature of the migration process and REX KING LIN for the A / E 10 years of changes in the catalog.
Eastern civilization has always been at the forefront of the world. The trend of the Dongxing West has never stopped its spread through the Silk Road. However, since the Industrial Revolution, Western civilization reversed the situation in a strong posture. Industrial civilization replaced the position of Eastern civilization. Get started. But two hundred years have passed. What kind of world has now become? Pollution, violence, global warming, drought, flooding ..... A / E A woman lives in a worldly environment in which she is exhausted, she is depressed, she wants to escape the world and seek for the true restoration of her ego - - Regain the Eastern Zen feelings. The desire to purify, return to the original, to restore the ancient pure world is thirsty all over the world, and for Lianuu A / E this is the development and expansion of the brand, follow the trend of history, take the initiative to assume self-social responsibility, within a maximum of a Their own power to guide the pure natural lifestyle must be overwhelming. Leaving the shackles of Western civilization, leaving the so-called era of science and technology, the journey of returning to Dongxing gradually began its migration.
A / E 2012 autumn and winter series is divided into a total of: elegant workmanship, elegant structure, rigorous return, comfort structure, New West, New Oriental six major themes, she from west to east, experienced the style of contemporary Western women, came Germanic tribes, The gloomy sentiment of the century and the worship of architecture reinterpreted the elegant Gothic theme and continued to the east to the Middle Ages by the Byzantine Empire, Istanbul, the Crusades, the strong Eastern flavor and the convergence of Western culture in Turkey , A / E women wear upper body continued to the east romantic tour. "New West", the modern A / E women from west all radiate different ecologies of eclectic new modern style and collide with exotic feelings. "New Oriental" as the end of the dream of returning to the East, the natural characteristics of gold and luxury on behalf of the oriental charm of the A / E woman linger, but also the A / E woman with the self-purification and regeneration of the world again, the end of the migration Dongxing Xi gradually.
Reporter: That we even brand women's brand positioning and consumer groups positioning is like?
Mr. Lin: petty pussy with exquisite fashion pursuit of fashion crowd
Reporter: I know dealers who join us slave brand must be very concerned about the policy! Can you take this opportunity to introduce our company's joining policy and some new preferential policies?
Mr. Lin: With the pressure of the local port level and business district, a flexible win-win cooperation and win-win solution will be set forth, which will not be discounted by the traditional framework and will help clients improve the general talents of professional visual marketing and personnel training and provide services and management of sentimental cooperation
Reporter: Like our company for fashion events are very concerned about, but also actively involved, then this time we visit the clothing show, what is the harvest?
Mr. Lin: Do not seek gain, but for eternal life, to promote the development of the industry and Chinese dress taste
Reporter: Do not know if we have plans to participate in the exhibition in the next few years?
Mr. Lam: as long as the brand exists, exhibitors will always be to expand influence, so that more people accept the A / E brand lifestyle, our highest harvest, promote the development of a diversified brand and market share coverage
Reporter: brand promotion is a brand established, an important part of the maintenance process, I do not know what brand we have the promotion of it?
Mr. Lin: Even since the establishment of the slave company, the core sector has been the Department of brand, increase brand building, as long as the interests of enterprises are feasible
Reporter: It seems our promotion methods and channels are very comprehensive! According to the survey statistics, we even slave brand in the market was once very good response, do not know in recent years or even a long time Nuneha brand development plan? Can we describe it?
Mr. Lin: First, occupy the influence of ports, closer to the market
Second, to regional brands or block-type expansion and connect the country
Third, the financing of the market, open up the downstream international markets, in order to form a popular upper and lower principles and the effective combination of business, the formation of the core competitiveness of profit
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