Recently, the Dr. Frog children's clothing brand's interactive experience flagship store has officially opened at Qingdao Wanda Plaza, drawing a huge crowd on the opening day. The 1,600-square-meter space is not just a retail store but a comprehensive museum for children's daily necessities, offering an immersive shopping experience. Customers queued up for hours to step inside this innovative concept store that redefines modern retail.
As a new business model under Boshiwa Group, the store showcases over a decade of brand experience, embodying the company's philosophy of "Everything for Children, Joy Around the World." Dr. Rana Group has made great efforts to create an interactive flagship store that combines fashion, play, and education. With more than 10,000 products on display, it offers high-quality clothing and imported goods for infants aged 0-3 and kids aged 6-16, featuring brands like Dacheng, Hui Bo Rana, Baby2, Prince of Tennis, and Harry Potter.
Visitors can enjoy imported snacks, educational toys, interactive play areas, and professional childcare advice—all in one place. The store is designed not only to provide a shopping experience but also to offer a fun and relaxing time for families. On the opening day, the Qingdao store was packed with customers, showing strong consumer interest and enthusiasm. It’s clear that this new concept is making a big impact and setting a new standard for children's retail.
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