Recently, the Dr. Frog children's clothing brand's interactive experience flagship store has officially opened at Qingdao Wanda Plaza, drawing a massive crowd on the opening day. The 1,600-square-meter store, which functions as a comprehensive museum for children's daily necessities, unveiled its unique concept to the public. Shoppers queued up for hours just to experience this new retail model that blends shopping with entertainment.
As a pioneering business model of Boshiwa Group, this store showcases the brand’s decade-long expertise in creating immersive brand experiences. It embodies the core philosophy of "Everything for Children, Joy Around the World." The Dr. Rana Group has made significant efforts to design this interactive flagship store, offering over 10,000 product models tailored for infants aged 0–3 and children aged 6–16. The store features a wide range of quality clothing and imported goods from well-known brands such as Dacheng, Hui Bo Rana, Baby2, Prince of Tennis, and Harry Potter.
In addition to fashion, visitors can enjoy a variety of experiences, including tasting imported snacks, exploring educational toys, playing in an interactive play area, and receiving professional childcare advice. This multi-dimensional approach not only makes shopping fun but also turns it into a delightful leisure activity for families.
On the opening day, the Qingdao store saw an overwhelming number of customers, with people continuously flowing in throughout the day. The popularity of the store reflects the strong consumer interest and satisfaction with this innovative retail concept.
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