(1) The ultimate aim of cross-time marketing is to capture market share. The Internet, with its characteristics of information overload and time-space constraints, enables transactions that are free from traditional time and space limitations. This allows businesses to conduct marketing 24/7, offering global services around the clock.
(2) The multimedia internet is designed to transmit diverse types of media such as text, audio, and images, enabling rich and varied forms of communication during transactions. This flexibility allows marketers to fully express their creativity and engage audiences more effectively.
(3) The interactive nature of the internet provides a platform for displaying product catalogs, linking to databases, answering product inquiries, and engaging in two-way communication with customers. It also helps in gathering market intelligence, conducting product testing, and measuring customer satisfaction—making it a powerful tool for product delivery and service.
(4) Marketing on the humanized internet is personalized, rational, consumer-driven, and non-intrusive. It follows a step-by-step approach, reducing costs and avoiding the need for traditional sales efforts. Through informative and interactive conversations, it builds long-term relationships with consumers.
(5) The number of internet users has grown rapidly and is now widespread globally. Most users are young, belong to the middle class, and have higher education levels. This group has strong purchasing power and significant influence, making it a highly promising market segment.
(6) Internet marketing covers the entire process—from product information to order processing and after-sales service—making it a comprehensive marketing channel. Companies can also use the internet to plan and coordinate various marketing activities in a unified way, ensuring consistent messaging across channels and avoiding confusion or negative impacts.
(7) The advanced internet serves as a powerful marketing tool that integrates multiple functions: distribution channels, promotions, e-commerce, customer interaction, and data analysis. Its one-to-one marketing capabilities align with the future of personalized and direct marketing strategies.
(8) Efficient computer systems allow for the storage and retrieval of large amounts of information, providing accurate and timely data to consumers. This capability far exceeds traditional media in both volume and precision, enabling companies to respond quickly to market needs, update products, or adjust pricing accordingly.
(9) The internet facilitates efficient and cost-effective information exchange, replacing physical methods. This reduces printing, postage, and operational costs like rent, utilities, and labor. It also minimizes losses from multiple exchanges, making it a more sustainable option.
(10) Technical network marketing relies on high-tech infrastructure. Businesses must invest in technology and support to implement online strategies, restructure traditional operations, enhance information management, and integrate marketing with IT. This integration offers a competitive edge in the modern marketplace.
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