American wig business opportunities under the financial crisis

The financial crisis, countless economists splattered and expressed their opinions. Xiao Bian is not an economics major, but he is used to the aftermath of these economists, so he is already tired. I just want to find out what is going on in the financial crisis, what impact it has on China's life, and what impact it has on the wig industry I am engaged in. I recently read Lang Xianping's article, although it is a family statement, but after reading it, I am quite optimistic about the development of the wig market in the US wig market under the financial crisis. why? Please take a look with me today, the business opportunity of the US wig, the birthplace of the financial crisis.

American wig market

Nowadays, Americans' pursuit of beauty is becoming more and more individual. It is an increasingly intense pursuit to have a beautiful, unique and refurbished hairstyle. It may be because of the personality of the Americans that the hair salon business is particularly good in the United States. However, for a grand party and a special date, not everyone has so much time and energy to line up for a hairstyle. Therefore, there is a huge market for wigs.

In the huge hair products market in the United States, there are two major chunks of white and black wigs. The high-end market is mainly used by white and black Americans and a few rich Jews, and the price is 3-10 times that of the domestic market. Of course, the raw material market and chemical fiber accessories and hoods also account for half of the US market.

One: the demand for white and black rich people in the high-end market, paying attention to product brands. For example, the high-end wigs of Sen Sun and SNG in the United States have a great influence on them. In the US high-end market to account for about 20% of the total market, domestic companies should pay attention to the control of product quality when doing this. The high-end market generally requires several aspects:

1: Whites in US wig demand are particularly strict. The requirements for wearing are particularly demanding, and the production is very fine. At present, the long-range large wavy shape is still popular in the US market. The demand for black wigs is more large, small, and medium-sized.

2: The high-end clockwork market, the Shunfa series, the requirements are more stringent. Generally American white and black and Jewish rich groups. There is a big demand for Remy. Among them, Jews are very jealous of Chinese hair, and they usually use pure Indian hair. When doing these high-end products, you should ask the customer about the service abroad. In this way, customers can be better served in material selection and production.

Second: The mid-range market requires the following:

1: The mid-range market still dominates the consumer market in the US and Europe, accounting for 30-40%. The consumer group of such products is the most hierarchical in the composition of personnel. The ratio of general human hair products is in the 3rd to 5th grades, and the ratios vary from high to low. When domestic manufacturers produce such products, the product price is also the most troublesome, because foreign consumers are more recognized for this piece. So the demand is relatively large.

Three: The low-end market mainly includes: wool products, wool and chemical fiber products, hair and human hair products, chemical fiber and human hair products and low-end human hair products. Demand also accounts for about 20% of the market, and the chemical fiber market accounts for 30-40%. This piece of domestic manufacturers need to pay attention. Domestic manufacturers must keep up with this product development. Secondly, the quality disputes of low-end products are large, the goods and samples should be consistent, and the product consistency should be maintained.

Lang Xianping: Investment opportunities behind the lipstick phenomenon

Under the impact of the financial tsunami, a lipstick theory emerged. What is lipstick theory? For women compatriots, you always want to make up. You may not use powder. Because of the financial tsunami, you have no money or income, but you have to put on lipstick. Even if you can't afford L'Oreal's lipstick, you can always buy lipstick from the next-door grocery store, so it's called lipstick theory. When the economy is in recession, the entire consumption pattern will change a lot, called lipstick consumption.

In the cosmetics industry, from 2007 to 2008, sales of the entire cosmetics industry fell by about 5.7%. Among them, L'Oreal's growth rate fell from 8% to 4%; Avon's North American sales fell 3%; Revlon's net profit fell 72%, sales fell 10%; Johnson & Johnson sales fell 5%. It can be seen that the sales of these internationally renowned brands have seen a significant decline since the fourth quarter of 2008. Although it cannot be said that it has fallen sharply, the decline is 5% to 10%. However, Shanghai's middle and low-end brand Shanghai Jahwa rose 13% against the market in the fourth quarter of 2008. This phenomenon of high-end brands falling and low-end brands rising against the market is called lipstick.

American wig business opportunity

In the United States, whenever the economy is in recession, the sales of lipstick will rise. People think that lipstick is a relatively cheap consumer product. In the economic downturn, people still have strong consumer desires and will switch to cheaper products. Lipstick as a “cheap non-essential thing” can play a “comfort” role for consumers, especially when the soft and moist lipstick touches the lips. Moreover, the economic recession will reduce the income of some people, so that it is very difficult for them to save money to do some "big things", such as buying a house, buying a car, going abroad, etc., so that there will be some "little money" in the hands, just right. Go buy some "cheap non-essential things."

For many years, Asian countries (especially China and India) have been a treasure trove of quality. The women there are beautiful and long hair, and in addition to the length, the Chinese and Indian hairs have an advantage, that is, the hair is strong enough to cope with the highlights and other processing steps, thus transforming into other suitable A wig worn by women.

"The Chinese people's hair treatment is the best, followed by the Indians," said Gary Teterbaum, owner of Manhattan's "Beautiful Baby" hair salon. Most of the hair used for hair extension is processed in other countries and shipped to the United States. However, there are also shops that make wigs in the beautiful baby hair salon or GG professional hair-sending shop.

So far, the products that China manufactures for the world are inexpensive. China's wig products have long occupied an important share of the US mid- to low-end wig market. Therefore, the business opportunity brought by the US financial crisis to Chinese wigs is greater than the crisis. Because of the strong actual demand, it is easy to achieve a dynamic balance with attractive products. Although the chances of traditional wig purchasers may drop, new trading models such as EBAY, Dunhuang, AliExpress, and Yitang.com are giving Chinese merchants aside from Alibaba, Made in China, and Global. More trading channels outside the platform such as resources and TradeKey. The new trading platform has also attracted more small and medium-sized wig buyers who are interested in Chinese wig products, but has expanded the profits and market of wig products. Therefore, under the financial crisis, the US wigs have unlimited business opportunities and are waiting for your discovery.