The first China Independent Brand Expo has come to an end. As a national event in the field of self-owned brands, many independent brands such as Alibaba, COMAC, and Yimai Technology have made a concentrated display of their development achievements at the Expo and have demonstrated to the world. The unique charm of China's own brand.
The highly acclaimed China Independent Brand Expo opened on the 10th of May at the Shanghai Exhibition Center with the theme of “Chinese brands, sharing the worldâ€. 68 domestic central enterprises, local governments and intermediary organizations, more than 600 domestic well-known brand enterprises, and more than 100 innovative SMEs converged on the banks of the Huangpu River to push forward the construction of a brand-building country, including Alibaba, China COMAC, and Wanxiang Group. , vein technology and other enterprises.
In the Ali exhibition area, you can see that many people stop to experience a novel "smart fitting fitting mirror": only need to read the facial features through the camera, and enter the height and weight, you can create a highly similar virtual reality Model. Users can quickly try on and try different styles. It is understood that the provider of intelligent fitting mirrors is a long-term cooperation with Alibaba.com, from the "New Retail Experience Pavilion" of Tmall 618 to the trend of the Double Eleven and the latest Tmall Queen's Day. Pulse Technology and Alibaba have always maintained a stable partnership.
According to field staff, such an intelligent fitting mirror not only has a diversion effect, but also can effectively increase the floor effect in the store and collect user data. At present, one or two hundred flat clothing stores can only display three to five hundred clothes, but the smart fitting mirror can display twelve thousand clothes for users to choose. What's more important is the brand's digital assets. All operations on the screen by the user are recorded. The user's body preferences, favorite styles, favorite combinations, etc. all have big data support. Users can use these preferences when browsing. Recommend favorite items and collocations for users, increase purchase rate and rate.
In fact, this is not just a simple smart dressing mirror. As the pioneer in the new retail area of ​​clothing, Yimai Technology has moved the business application scenarios of online and offline channels to Shanghai Jinqiao International Business Plaza. At Jinqiao Commercial Plaza, customers will find a special clothing store. There are not many clothes displayed in the store. The most prominent ones are the more than ten screens placed in the store. Customers can browse and pick and pick up the clothes on the screen. Customers do not need to line up with their clothes. They only need to wait for 2 minutes. The smart warehouse will send the clothes directly to the fitting room. Customers can directly enter the try-on. Even the customer feels that the size and color are not appropriate and they do not need to walk out of the fitting room. Just click on the screen and rotate the wardrobe to change the color.
With the launch of the new retail scheme for apparel and apparel in Shanghai, everyone will see this smart fitting mirror and new clothing retail store in more and more shopping malls. At the same time, in response to the development needs of Chinese brands “going outâ€, Yimai Technology successively debuted at the Korea Winter Olympics and Spain 2018 new retail conference, attracting the attention of many foreign customers. In the context of economic globalization, there will be more and more Chinese independent brands active on the world stage in the future.
Hengshui Bajiu Imp.& Exp.Trade Co.,Ltd , https://www.jalabiyatrade.com