The top sales of the top 11 double net men's trousers, what is this brand?

In 2019, the business men's wear brand was an uncompromising winter. The Sino-US trade war, the rising cost of raw materials, the downgrade of the consumer market, and the sinking market shock caused the high-priced commercial menswear industry to fall into a downturn. How to seize the big opportunity to counter the trend during the annual Double 11 Carnival, is a test for all business men's wear!

During the Double 11 period, all men's wear brands also made all the stops, the store let profit promotion, increase advertising, star celebrity sales, etc., but most of them have little effect. So how should the e-commerce break of the double 11 business men's wear go? Let's analyze the next case of contrarian growth: Jiu Mu Wang Shuang 11 contrarian growth, officially joined the double 1.1 billion club.

Double 11 does not fight price war, good product is the key

In the downturn of the overall business menswear market this year, Jiu Mu Wang Shuang 11 has grown against the trend and achieved a good record of 100 million yuan. It is worth mentioning that Jiu Mu Wang men's trousers category is strong and folds the double TOP 11 net men's trousers sales TOP1, of which trousers sales 30,000 Article, in the industry is far ahead, not worthy of the title of Chinese men's trousers expert.

In order to be closer to the unique pursuit of business casual men's wear for consumers of different ages, Jiu Muwang constantly explores and tries to personalize, functionalize and rejuvenate the products. This year's Double 11, Jiu Mu Wang launched a series of explosive products, black technology warm series, professional men's comfort philosophy series, Guochao Wufu IP artist joint series and other diversified products.

In this series of sharp goods, the black technology warmth series is the main push of Jiu Mu Wang 2019 autumn and winter, with aerogel warm windbreaker, hot lava rock self-heating jeans, down light shirt, static flocking pants and other black technology items as the representative, the main light and thin Fashion, technology to keep warm, to solve the pain points of consumers wearing bloated winter, inconvenient movement.

The professional men's comfort philosophy series, this series of sharp goods, mainly focus on the workplace men's healthy working environment, advocates comfortable workplace wear, hope that the male man can also move anywhere at any time in the busy work, prefer a light sports comfortable style, to U Small black pants, 3D non-iron shirts, and lightweight double-sided feathers are representative.

The Guochao Wufu IP joint series is jointly created by Jiu Muwang and Taiwanese famous artist BOUNCE. It combines the traditional Chinese Wufu culture with the modern new graffiti art, and collides with the new fashion of Fulu Shouxi Cai, the five great beast IP. In order to design a series of co-branded embroidered sweaters, Wufu black pants and other fashion items of the year, they were greatly welcomed by consumers during the Double 11 period!

Jiu Muwang's insight into the needs of users under the new trend of consumption, and the new exploration of men's and women's business casualties, let the company's top-ranking goods stand out among the many brands of the 11 brands, and also let consumers have more young, fashionable and technological products for Jiu Muwang. Brand awareness and shopping experience.

Breaking through the tradition, making big business men's clothing market big cake

[Business men's clothing cut into the young consumer group in the workplace] In the second half of this year, Jiu Muwang proposed the new business men's clothing concept of men's comfortable philosophy, which is different from the brand consumer portraits divided by age, and cut into the male group in the business men's clothing. Wear pain points, expand the age layer covered by the brand, and bring more young males into the target sales group. Do not join the traditional consumer group by price war, take a different approach, aim at the more powerful consumer power of the post-90s workplace, and expand the entire business menswear market. During the Double 11 period, the professional men's comfort philosophy series products also won the favor of young consumers, and the overall 25-30 year old consumer population of the store has risen sharply!

[Catch the first year of Taobao live broadcast, traffic is skyrocketing 1000%!] In 2019, it was hailed as the first year of Taobao live broadcast. Ali increased the resources of the live broadcast of the store. Jiu Muwang e-commerce quickly caught the live air outlet and continued live during the double 11 period. In 90 days, the live broadcast time increased by 259 percent year-on-year, and the amount of direct payment between the live broadcasts increased by 1000%, successfully entering the TOP5 of the men's live broadcast room.

Improve the shopping experience and cultivate the internal logistics of the enterprise

[Exploring the new privilege of member shopping, the old member repurchase rate exceeds 50% for two consecutive years] The nine-pastoral membership system, after several years of continuous precipitation, enhance and improve the member shopping experience, create personalized membership marketing! Focus on the customer's ultimate experience Explore new membership rights, member-only customer service and other new privileges to enrich member rights. Thereby promoting the constant resumption of the old customers, and the new and rapid growth. The repurchase rate of the old customer has exceeded 50% for 2 consecutive years. While enhancing the member's shopping experience, it has brought considerable sales growth to the store.

[Exploring the logistics service experience: Handing SF robots into a new era of intelligent warehousing] In order to improve the logistics service experience, Jiu Muwang chose to cooperate with SF and EMS in depth, and through the analysis of consumers and order data, it can be delivered near and faster. Consumer demand, enhance consumer shopping experience. During the double 11 period, the “Little Yellow Man” running in the warehouse of Jiu Muwang can be seen everywhere – the intelligent storage robot. The picking ability is 2.2 times of manual; through the intelligent mobile robot and intelligent warehouse management system, it provides an efficient and stable logistics operation flow for Jiu Muwang Warehouse, fully realizes intelligent warehousing, and helps Jiu Mu Wang new retail upgrade!

In the new retail era in 2019, the people's yard began to rebuild. Store operations have gradually shifted from traffic management to consumer operations. Jiu Muwang can focus on consumer demand, increase interaction with users, and provide users with quality products and personalized services centered on user experience! Presumably, this is what Jiu Muwang can The break of the double 11 contrarian growth, I hope that Jiu Mu Wang will have a better performance next year!

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