NO.19 Brand Analysis - Season's Influence on Garment Business

In terms of the apparel industry, the season is the lifeblood of the apparel industry! What season to sell what kind of clothes, if a little bad pool, just listed on the new, it will quickly become over the season. NO.19 fashion brand since joining the opening, has been exploring a new type of seasonal changes in clothing, groping in the market, we have developed a set of perfect response to the seasons.

花园街19号 - NO.19

2012 NO.19 new autumn and winter

The plan of the day lies in the morning, the plan of the year lies in the spring. After crossing the first month, entered the spring. However, as far as the whole country is concerned, except for the Lingnan region, other provinces and cities are still spring, spring and summer, the first and the second months, the slowest season in the entire year. In this season, the clothing store should mainly do two things: the first is to clean up the inventory, the second is the training staff. Because these two months is the most off-season, so be sure to take this opportunity to inventory and personnel training, store decoration and other equipment.

Into March, especially after the Ching Ming, the weather getting warmer, people take off the thick winter clothes, put on a simple spring, when the women's market is concerned, is entering the peak season. Ladies in a long winter suppressed beauty needs, came in blowout in March. Such a month requires shops to stock up on spring clothes and include various promotions in sales to attract customers. NO.19 in the terminal store operations, the shop will be issued to all kinds of gifts and promotional programs to increase sales.

The temperature gradually increased in April and May, women's clothing from small jackets, knitwear, to short skirts, thin shirt direction. At this stage, we must adjust the store's goods at any time in order to cope with solar terms. On the NO.19 clothing store is concerned, April and May is the same as the March season, because May or May Labor Day, Dragon Boat Festival and other festivals, more suitable for a wide range of brand promotions.

By June, no matter the north or south, the weather is hot. At this time ladies shopping desires low, so the general store business will be better than the roadside shop. This season, we must begin deliberate preparations to clean up the stock. Because attached to July and August, the normal sales of terminal stores, will be worse than four or five months. To the north of the Yangtze River, July and August are the most off season except January and February.

NO.19品牌浅析—季节对服装生意的影响

2012 NO.19 new autumn and winter

To the area north of the Yangtze River, after August, it entered the season with the most clothing. Why is the most prosperous? Because nine, ten, eleven, twelve, January of these four months, there are Mid-Autumn Festival, teachers, National Day, Christmas, New Year and many other holidays. The winter clothing generally higher prices, especially down jacket, a price is often two to three times the summer dress. To NO.19 brand terms, although all down jacket with high-quality white duck down, but the price has been guaranteed in the summer dresses about double.

The long winter, coupled with the purchasing frenzy before the Spring Festival, contributed to the sale of clothing. Women's terms, the colder climate, the more difficult to do sales, because the bloated dress, only down jacket and the like can be sold. So in this season, the south is better than the north.

On the whole, pay attention to the apparel industry, the off-season stocking, the principle of clearing the peak season, if the counter-off, that year's business will have been delayed. These are NO.19 brand in the terminal sales experience of conversation.

Cuttable width:57/58"

MOQ:Dyed fabric: 1000m

Printing fabric: 1500m

Knitting fabric: 300kg

Payment terms:T/T(30%deposit), L/C at sight

Delivery Time:

Ordinary fabric:10-15 days

Bonded fabric: 15-25 days

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