[China Glass Network] The functions of network marketing are summarized into eight aspects: website promotion, online brand, information release, online research, customer relationship, customer service, sales channel, and sales promotion. The network planning agency believes that the function of network marketing not only shows the role of network marketing and the main content of network marketing, but also shows the effect that network marketing should be able to achieve. The understanding of network marketing function helps to understand comprehensively. The value of network marketing and the content system of network marketing, so the function of network marketing is one of the theoretical foundations of network marketing.
â— Network brand. One of the important tasks of network marketing is to establish and promote the brand of the enterprise on the Internet. The offline brands of well-known enterprises can be extended on the Internet, and the general enterprises can quickly establish the brand image through the Internet and enhance the overall image of the company. Network brand building is based on the construction of corporate websites, through a series of promotional measures to achieve customer and public awareness and recognition of the enterprise. To a certain extent, the value of online brands is even higher than the direct benefits obtained through the network.
â— Website promotion. This is one of the more basic functions of online marketing. A few years ago, even Internet marketing was considered as a website promotion. Compared with other functions, URL promotion is more urgent and important. All functions of the website must be based on certain visits. Therefore, website promotion is the core work of network marketing.
â— Information release. Website is a kind of information carrier. Publishing information through website is one of the main methods of network marketing. At the same time, information publishing is also the basic function of network marketing. Therefore, it can be understood that no matter which kind of network marketing method, the result will be certain. Information is passed to the target population, including customers/leaders, media, partners, competitors, and more.
â— Sales promotion. The basic purpose of marketing is to help increase sales. Internet marketing is no exception. Most online marketing methods are related to directly or indirectly promoting sales, but promoting sales is not limited to promoting online sales. In fact, online marketing is in many cases. It is very valuable for promoting offline sales.
â— Sales channels. A corporate website with online trading function is an online trading place. Online sales is an extension of the company's sales channels. The online sales channel construction is not limited to the website itself. It also includes online stores built on the integrated e-commerce platform. Different forms of cooperation on other e-commerce sites.
â— Customer service. The Internet provides a more convenient means of online customer service, from simple FAQs (FAQs) to mailing lists, as well as various instant messaging services such as BBS, MSN, chat rooms, etc. Customer service quality is important for network marketing effects. influences.
â— Customer relationship. Good customer relationship is a necessary condition for online marketing to achieve results. Through the interaction of the website and customer participation, customer service is enhanced while customer relationship is enhanced.
â— Online research. Online market research can be completed through online questionnaires or e-mails. Compared with traditional market research, online research has the characteristics of high efficiency and low cost. Therefore, online research has become one of the main functions of network marketing. The significance of carrying out network marketing lies in giving full play to various functions and maximizing the overall benefits of online operations. Therefore, it is inappropriate to deny the role of online marketing simply because some aspects are not effective. The function of network marketing is realized through various network marketing methods. The functions of network marketing are not independent of each other. The same function may require the cooperation of multiple network marketing methods, and the same network marketing method may also be applicable. For multiple internet marketing functions.