Brand Name: LIDENGYA Chinese name: Li Denya Brand Interpretation: Natural beauty Gordon elegant brand connotation: to bring a modern urban women's life a bit smart, a relaxed, a fashion brand style: generous and comfortable romantic elegant elegant design Concept: According to the prevailing market characteristics, the elegant and restrained oriental culture and simple and generous and harmonious Western culture through its own unique point of view to interpret the meaning of fashion and elegance, its fashion elements and our traditional culture just right together, Novel and unique; design features: subtle and atmospheric design style, chic and not trivial, smooth lines of nature; using a variety of modern and scientific tailoring methods, cleverly integrated into the fashion elements; pay attention to a variety of combinations between styles and colors Interspersed coordination; focus on fashion in life refraction Price positioning: Spring and summer products 168-400 yuan autumn and winter products 200-800 yuan Consumer positioning: 25-38 years old urban fashion women business strategy: high quality and low price close to the public into life