Japanese cowboy tide brand EDWIN lands China to open 200 stores in 5 years

Recently, EDWIN, a Japanese cowboy fashion brand known as the representative of the Asian cowboy brand, held a media meeting in the D1 International Creative Space in Tianmaoqiao Road, Shanghai. The conference was hosted by the EDWIN brand and received support from major media in Shanghai. At the same time, the conference also symbolized the official launch of EDWIN's plan to land in mainland China. It plans to open 200 sales outlets in mainland China in 2015.

EDWIN - "The possibility of inventing jeans by free inspiration"

Recently, EDWIN, a Japanese cowboy fashion brand known as the representative of the Asian cowboy brand, held a media meeting in the D1 International Creative Space in Tianmaoqiao Road, Shanghai. The conference was hosted by the EDWIN brand and received support from major media in Shanghai. At the same time, the conference also symbolized the official launch of EDWIN's plan to land in mainland China.

Enjoy the combination of faded blue calico culture and American cowboy culture

EDWIN officially landed on the Chinese market. EDWIN (SHANGHAI) COMPANY LIMITED is responsible for channels and sales. While continuing the Japanese product line, it will develop more products that meet the needs of Chinese consumers. Gradually develop models such as direct-operated stores, shop-in-shops, and department store counters.

It is expected that by the end of August this year, EDWIN's first domestic store will be grandly opened in Shanghai Xintiandi. By then, the new wave of jeans will also lead the Shanghai weathervane. In addition, it plans to open 200 sales outlets in mainland China in 2015.

Plans to open 200 sales outlets in mainland China in 2015

brand introduction:

The EDWIN brand was established in Japan in 1961 and is a representative brand of Asian cowboys. The current president of the company, after returning to the United States to attend the 2nd U.S., became aware of the monotony of the jeans market at the time. He combines Japanese traditional features - enjoying the faded blue calico culture and the American cowboy culture. He firmly believes that "the essence of jeans is fade, and the fade process is the key to beauty." He has successfully converted and combined the jeans genes that have been in the United States after a hundred years but have not changed, into jeans that fit the Asian body and life philosophy.

In order to create an ideal pair of jeans, every small design requires unique concepts and standards. EDWIN strives for excellence in every process such as thread, fabric, sewing, cutting, washing, and processing. In the 27 years since 1983, EDWIN has been the top seller of Japanese jeans. The Hollywood star Brad Pitt has been the EDWIN 503 classic series since 1999, and it has been 10 years since.