The CCTV 2010 Asian Games advertising resource briefing held in Beijing recently was unusually hot. Guangdong local companies accounted for an absolute percentage of sponsors. They performed well in this ad war. Wong Lo Kat, Samsung, TCL, GAC Toyota, 361° and other companies Signed with CCTV. It is also a sponsor of the Asian Games that the Asian operations of Cardin Road are mainly focused on the Asian Games.
The smoke of the South African World Cup just dissipated, and the Guangzhou Asian Games entered a countdown. The new round of sports marketing wars has begun again. In the "Asian Games Angels" - 2010 Guangzhou Asian Games etiquette volunteer selection contest, you can easily find a pretty clothing brand figure, she is the Guangzhou 2010 Asian Games casual apparel sponsors, casual wear well-known brand CARDANRO (Cardin road).
Carpet promotion
Cardin Road is in the limelight
As a well-known multi-brand operating apparel company in China, Cardin Road based on the market, adheres to the needs of consumers, takes the agile and fast supply chain cooperation system as its operating characteristics, and takes series of casual wear as its leading industry to implement a high starting point. High standard brand strategy.
A large-scale theme cultural event specially tailored for the Guangzhou Asian Games etiquette volunteers “Kadanlu Asian Games Angels - Guangzhou 2010 Asian Games Etiquette Volunteer Selection Competitionâ€, directed by the Guangzhou Asian Games Organizing Committee, Guangdong Satellite Television and Cardan Road ( (Italy) Co., Ltd. sponsors, and Cardan Road casual wear full title sponsorship. The competition uses innovative operating methods to select 600 ceremonial volunteers who are interested in promoting the Asian Games and serving the Asian Games from among the people. Earlier in the signing ceremony, the company’s chairman and Wen Ji entrepreneur Sun Xiaofei disclosed that the total value of the sponsorship of Cardin Road will exceed 80 million yuan.
Cardin Road has long been eyeing the Asian Games this rare business opportunity, from Cardan Road won the "Asian Angels" in one fell swoop - 2010 Guangzhou Asian Games Etiquette Volunteer Selection Contest's right to the Asian Games has been planning a long battle . It is reported that Cardan Road Company had previously become the supplier of this Asian Games. After “upgrading†to become a sponsor, Cardin Road will provide sports and casual clothing for the Organizing Committee during the Asian Games preparations and match time. The cooperation of the 2010 Asian Games in Guangzhou will be even closer.
At the signing ceremony last year, Sun Xiaofei said that Cardin Road has decided to spend heavily to sponsor the Guangzhou 2010 Asian Games and host etiquette volunteer selection contests. In addition to the company’s corresponding strength, it is also a matter of business operations. The opportunity to create a miracle. With the approach of the Asian Games, Cardin Road believes that the "Asian Angels" ceremonial volunteer selection contest will inevitably receive more and more attention from the public, so as to simultaneously enhance the brand awareness and attention of Cardin Road and create more business opportunities for the company.
As expected by Sun Xiaofei, as the main event sponsored by the Cardan Road Company for the Asian Games, the "Asian Angels" - Guangzhou 2010 Asian Games etiquette volunteer selection contest was launched from the end of May last year, spanning two years, set in the country. 10 major leagues. Because this activity is one of the key cultural propaganda activities in the early stage of the Guangzhou Asian Games, using ground selection, TV selection, and network selection, the selection activities are closely related to the word “courtesyâ€. At the same time adopting the "Asian Games propaganda team" and "Asian Games angel recruitment team" approach, traveled to the top ten national competition areas, invited hundreds of celebrities celebrities to help launch "rubber-style" Asian Games propaganda. As the organizer and sponsor of this competition, Cardin Road has also taken the limelight.
Order quantity doubled
Single store performance significantly improved
Nowadays, with the “Asian Angels of the Games†becoming a beautiful new model of conveying fashion, vitality, love and wisdom, Cadan Road casual wear has gained fruitful results. Compared with the same period of last year, the orders for the autumn and winter seasons in 2010 were doubled in succession. This is the result of the sub-operations. The further significance of the Asian sales strategy for Cardin Road lies in the fact that it is an important step for Cardan Road's casual obedience to the product's monotonous style, fostering new consumer groups, and infiltrating and expanding its market share. This also marks the card. Dan Road began its journey to the international market with the Asian Games as the stage for the top international events.
In addition, Cardin Road took the opportunity to win the selection of the contest, and focused on improving the brand awareness of its partners by relying on the marketing and promotion methods that slowly penetrated from point to point. Has a multi-style and international brand of urban series and dynamic series; promotes management innovation, technological innovation, and internal management to a higher level in the company; phased and differentiated marketing strategy has made customers feel encouraged and single-shop sales. The performance was significantly improved; Cardan Road's "Asian Angels" selection contest became one of the best carriers for the dissemination of sportsmanship and the promotion of Asian Games Etiquette. With the "Asian Angels" selection contest perfect curtain call, Cardan Road casual wear more deeply rooted and quickly Leading a new round of fashion trends among young people.
Zou Zhaoyi, general manager of Guangdong Cardan Road Garments Co., Ltd., said that advocating “new rituals and new fashion†to show Chinese young people's fashionable, active and healthy lifestyle is the core demand that the Cardan Road brand has been adhering to for many years.
“To take advantage of the Asian operations, the first test is the spiritual level of the brand and the Asian Games. In the final analysis, companies must be good at using the power of the sports spirit to influence people’s pursuit of life, even the concept of consumption. The change.†Zou Zhaoyi believes that “Cardin Road is highly compatible with the spiritual core of the Asian Games, because its core value concept and the brand connotation of Cardin Road, is a movement with the Asian Games to break through and pursue excellence. Consistent with the spirit, the target customers of Cardan Road casual wear are targeted at young people who are passionate about sports, full of individuality, and have the courage to break through and pursue progress.The sponsors of Cardan Road as an Asian Games not only continue to highlight the inherent fashion of Cardan Road, Dynamic, artistic and other brand elements also instilled fresh blood into the brand, so that the characteristics of innovation, pursuit of breakthroughs, eclecticism, etc., respected by sports competitions were incorporated into the new season's leisure apparel at Cardan Road.â€