On January 17, the second phase of Sanya International Duty Free City, which was invested in, developed and operated by China National Tourism Co., Ltd., a subsidiary of China National Tourism Corporation, officially opened, offering a new landmark for the beautiful international tourist city of Sanya. The first and second phases of the Sanya International Duty Free City are complemented by a new image, adding another important destination for tourism, leisure, and shopping for the Hainan International Tourism Island, marking the fruitful strategic cooperation between China Tourism Group and Hainan Province. .
The leaders of China Tourism Group and various business units, as well as representatives of design companies, construction units and merchants involved in project development and construction attended the opening ceremony.
Caption: China Tourism Group, its partners, and business-related leaders kicked off the grand opening ceremony
Caption: Leader of China National Travel Service Co., Ltd.
Photo Caption: Fireworks flying, Sanya International Duty Free City Phase II grand opening
The Sanya International Duty Free City Phase II project is located in Haitang Bay, Sanya City on the "National Coast", with a total construction area of ​​approximately 65,000 square meters. It is an immersive leisure commercial district built on the small island in the heart of the river. Duty Free City Phase 2 and Phase 1 are across the river and connected through the "Cloud Ring" bridge. This type of business is a combination of tax exemption and taxation, shopping and leisure, and business and culture. The leisure shopping experience enriches and perfects the commercial form and content of Sanya International Duty Free City, and provides consumers with one-stop tourism, leisure and shopping services.
Adhering to the high starting point and international construction standards, the second phase of the project is innovatively designed and carefully constructed. Viewed from the air, the second phase of the building looks like a bright shell inlaid on the bank of Haitang Bay, blending with the natural environment of the surrounding blue sea and silver sand to form a very artistic urban landscape. The project was designed by the international architectural design team, Benoy Design, UK. Mr. Dutton, an architect who has participated in the design of the Louvre Glass Pyramid, personally designed the landscape bridge at the entrance of the second phase. This is the world's rare single-tower gimbal hinged pedestrian bridge, because it looks like a bridge The silver ring that pointed to Yuntian was named "Yunjie", which became a unique symbol of Sanya International Duty Free City.
Duty Free City Phase II is committed to innovating business forms and upgrading consumer experience. The project is divided into four theme functional areas: Troll Fun Lifestyle Museum, International Creative Convergence, International Fun Carnival, and International Food Market. Many domestic and foreign top brands are introduced. Among them, more than 20 brands have landed in Hainan for the first time, 4 Michelin brand restaurants and 1 Black pearl brand double diamond restaurants gathered. Numerous brands combine Sanya's tropical island tourism and vacation positioning and tailor-made characteristic shops, showing a strong tropical island style and world-class commercial style, which is extremely unique and scarce in business.
In addition to specialty foods and high-end brand shops, the second phase breaks traditional barriers to business thinking, introduces cutting-edge cultural institutions, and introduces a strong cultural and artistic atmosphere into commercial projects. It has given the traditional tourism retail industry a richer value connotation and led commercial changes. trend. The Fangsuo Bookstore, which was rated as the "Best Bookstore in the World" at the London Book Fair Global Excellence Awards Ceremony, appears at the heart of Duty Free City Phase II; BBC Earth's world's first new media art pavilion has already landed China; more cultural institutions such as the French National Museum of Nature are also actively negotiating. Various theme salon interactive experience activities and outdoor performances will also be held here regularly to create cultural exchange platforms in commercial projects and upgrade the consumer experience.
Caption: Visits and inspections by leaders of China Tourism Group, cooperative units and businessmen
Driven by China Tourism Group's strategy of becoming stronger, better, and bigger in the tourism retail business, China National Tourism Co., Ltd. relies on the core business of tax exemption and uses new business ideas to plan the demonstration, design, construction, and investment promotion of the duty-free city phase II , Inject world-class cultural and artistic elements into business, and strive to create a trend-setting new consumer ecology, enhance the consumer experience, and serve Hainan tourists and local citizens.
Over the past three years, China Tourism Group has deeply integrated and adjusted the original business layout and organizational structure, becoming China's largest tourism central enterprise with a business network in 28 countries and regions in the Mainland, Hong Kong, Macao and overseas. The Group's tourism retail business ranks among the top in the world, with rich tax-free business experience and strong strength. The expansion of scale and service upgrade of Sanya International Duty Free City is the latest highlight of the construction of a tax-free complex by China Tourism Group. It will provide inspiration and reference for the international and high-quality innovative development of the tourism retail industry, and lead the active business model and Window demonstration function.
The completion and opening of the second phase of Sanya International Duty Free City is a deepening of the deep cooperation between China Tourism Group and Hainan Province in deepening the strategic retail cooperation in Hainan. It perfectly combines the world's leading art and cultural elements with global high-quality commercial and catering projects, bringing a comprehensive upgrade of consumer experience, commerce, culture, and cuisine to Hainan tourism, further improving the special features of the Hainan Free Trade Zone (Hong Kong). It is a layout puzzle of the tourism consumption center.
Show the new image of Chinese tourism to the world, and introduce domestic consumers to the world's top business and culture. The new Sanya International Duty Free City will not only become a new business card for Sanya facing the world, but also a new business, cultural, art, and cultural exchange between China and foreign countries. window.
Top brands gather Customized shops reflect island style
The second phase plans four thematic functional areas of the Wonder Life Museum, international creative gathering, international colorful carnival, and international food market. Introduced more than 60 domestic and foreign brands, of which more than 20 first settled in Hainan, and many brands are customized version of the concept store. For example, Discovery Expedition ’s Asian flagship store from Discovery Channel in the United States is China ’s first outdoor theme concept store; B.Duck ’s three-in-one marine theme concept restaurant, entertainment, retail, and parent-child amusement center are the world ’s first This type of store; Balabala is the first scene shop in the country to introduce Disney IP; Starbucks ’first marine theme concept store in the country; China Gold customized version of“ New China Gold â€image store, focusing on internationalization, youth and fashion Sent jewellery products; Huawei set Phase 2 as a demonstration site for 5G communication technology in Hainan Province; numerous "first-in" and innovation gatherings to create a new and unique consumer experience.
Photo Caption: Sanya International Duty Free City Phase II Night Scene
Michelin-branded food meets shopping and leisure
Not only is it a shopping paradise, Duty Free City Phase II is also an out-and-out food destination. There are four Michelin-branded restaurants in Xiyue No.8, Katong (Betong), North Mogu, and Hainan, as well as the only Japanese cuisine brand in Japan with black pearl double diamond restaurants. Four-leaf sushi is a rare Michelin brand in China. Restaurants in a dense commercial district. In addition, a total of more than 30 special gourmet restaurants are also popular among the young customers. The "Internet celebrity restaurant" is popular in China, foreign countries, north and south, including Tsui Wah Restaurant, Heli, Yufeiyu, etc. "Our gourmet desire.
Merging business with culture and arts
The second phase of Duty Free City introduced the well-known "Internet Red Bookstore" Fangsuo Bookstore. BBC Earth's world's first new media art exhibition and the French National Museum of Nature are also in the process of construction and contract signing, and they are expected to open this year.
Photo Caption: Sanya International Duty Free City Phase II Overlook
The complementary integration of the first and second phases of the Sanya International Duty Free City has established a new comprehensive destination for tourism, shopping and leisure in the Hainan Free Trade Zone (Hong Kong). Through the combination of commerce and culture, commerce and art, shopping and leisure, it will help the construction of an international tourism consumption center and promote the comprehensive upgrade of Hainan Free Trade Zone (Hong Kong) in four aspects: experience, culture, commerce and cuisine. This is not only the innovation of tourism shopping model, but also a vivid demonstration of international, high-quality tourism and leisure experience.
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