From November 13th to 17th, 2009, the Hong Kong Fashion Shopping Show, co-organized by the Hong Kong Trade Development Council and the Chongqing Municipal People's Government, took place at the Chongqing International Convention and Exhibition Center. This event brought together top fashion brands and designers, offering a platform for both buyers and consumers to explore the latest trends in the industry. Among the participants was Harry Beattie Kidswear, a Hong Kong-born brand that showcased its most innovative and appealing products at this major shopping exhibition.
Harry Beattie Kidswear is a well-known children’s clothing brand targeting kids aged 3 to 16, with heights ranging from 100 to 160 cm. The brand uses high-quality natural cotton as a base material, combined with wool, blended fibers, and other eco-friendly fabrics to ensure breathability, softness, and comfort. All materials are carefully selected to be free of harmful substances, focusing on moisture absorption, skin-friendliness, and overall safety. The brand emphasizes strict quality control and compliance with international ecological textile standards.
The design philosophy of Harry Beattie revolves around a sporty, casual, and natural style, reflecting a lifestyle that values authenticity and simplicity. The color palette includes classic shades like red, sapphire blue, and white, complemented by seasonal hues such as pink and pastel tones. Drawing inspiration from global trends while adapting to local preferences, each collection blends creativity with practicality, creating a unique yet widely appealing aesthetic.
The brand's mascot, two cute sea lions named Harry and Beattie, symbolize the brand’s commitment to nature, environmental protection, and a peaceful lifestyle. Their lively and intelligent image resonates well with children and parents alike, reinforcing the brand’s identity and values.
In 2009, it marked the seventh year since the brand entered the mainland Chinese market. To better manage and expand its presence, Songqing Group implemented several strategic reforms, including hiring renowned designers in Hong Kong to lead product development and reorganizing key departments such as marketing, production, and personnel management. These changes aimed to streamline operations, enhance efficiency, and elevate the brand's overall performance.
A comprehensive marketing campaign was launched throughout the year, utilizing television, print, and digital media to increase brand awareness and customer engagement. Over seven years, "Harry Beattie" has grown significantly, gaining popularity among mainland consumers through consistent quality and meaningful brand storytelling.
With a focus on bringing out the natural energy and charm of children, the brand continues to inspire and connect with families across China. For more information or to get in touch, you can contact the company directly.
Hotline: 82265099
Website: [Insert Website URL]
Address: 6F, East Building, No. 536 Bagualing Industrial Zone, Futian District, Shenzhen, China
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