At 3:00 PM on September 28th, a special event took place at the LG floor of CITIC Plaza in Shenzhen. Celebrities, chamber of commerce representatives, industry leaders, and numerous international franchisees gathered to attend the grand opening of the Cambridge flagship store and OMERO store, as well as the British-style "Red Wine Party" launch.
Wang Yang, chairman of DreamWorks, the general agent for OMERO Cambridge in China, and Liu, the Southeast Asia distributor from Hong Kong Lippo Remit, were present. With warm applause, they cut the ribbon and unveiled the new stores. The atmosphere was lively and full of excitement.
The Cambridge brand, rooted in the prestigious University of Cambridge with an 800-year history, embodies a refined, gentlemanly, and noble lifestyle. The store was filled with charming British elegance—featuring unique arch designs, comfortable lounges, celebrity walls, and exquisite attire that exuded sophistication.
Guests were amazed by the elegant presentation of the clothing and the high-quality service. One guest remarked, “The decoration and well-trained staff really make it a beautiful experience.â€
The Cambridge brand also received a special tribute from Professor Chen, who sent a ceremonial lantern featuring the Cambridge shield logo. This iconic emblem, representing the lion of the British royal family and the cross of the Christian Church, symbolizes knowledge, wisdom, authority, and nobility. Some guests who are Christians were deeply moved by the sight of the historic symbol.
Visitors tried on the Cambridge suits and immediately felt the confident, stylish aura they radiated. Customers praised the premium quality of the clothing and the personalized service provided by the staff.
To enhance the experience, Cambridge launched its exclusive British-style club event, the "Red Wine Party." Through themed gatherings, it created a platform for like-minded individuals to connect, share, and exchange ideas. Guests were captivated by the traditional British wine and tea culture, enjoying red wine, black tea, and delicious pastries while engaging in meaningful conversations.
On the opening day, customers could enjoy special promotions: buy any Cambridge piece and receive a T-shirt with the Cambridge shield logo. During the National Day holiday, purchases over 1,800 yuan would come with a 480-yuan T-shirt, a Cambridge badge, a Cambridge Dream Board, and a success-themed book.
The Cambridge store is more than just a retail space—it’s a cultural hub promoting a refined lifestyle. Its mission is clear: "Help men look better, and help women feel more beautiful!"
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