Xuzhou No. 1 Warehouse Clothing Co., Ltd. is located in Xuzhou, a city famously known as the "throat of China's railway." This strategic location has made it historically significant and continues to be a key hub for trade and commerce. The company specializes in authentic full-size jeans, focusing on the low-end market with a strong emphasis on quality and affordability. Their expertise in denim is well-refined, making them a prominent name in the industry.
The business model primarily relies on franchising, with over 200 stores nationwide, including the company’s own six outlets and the popular "No. 1 Warehouse 38 Yuan Denim" chain. Through this model, they aim to provide more customers with professional, high-quality products at competitive prices. Franchisees benefit from a stable and predictable revenue stream, making the brand not just a business opportunity, but a lifestyle choice.
At the heart of the company is its general manager, Liu, who is known for her down-to-earth, practical, and straightforward approach. Her leadership style is reflected in the company’s operations—simple, clear, and focused. There are no flashy websites or elaborate marketing slogans; instead, the brand speaks through its products and service. Every detail, from store design to website layout, reflects a commitment to simplicity and professionalism.
Liu believes that success comes from doing things right and serving people honestly. As Mengniu Chairman Niu Gensheng once said, “Business is won by wisdom in small victories and by virtue in big ones.†This philosophy guides the company’s approach to the low-end denim market, where their mission is to serve the general consumer with high-quality, affordable jeans.
Their business model is built around several core principles:
- **Price Positioning:** Fixed pricing at 38 yuan and 48 yuan, targeting different customer segments.
- **Target Market:** Primarily young adults and cost-conscious consumers aged 20–50.
- **Specialization:** Focused solely on denim, ensuring a deep understanding of the product and customer needs.
- **Quality & Value:** High-quality jeans at low prices, offering the best value without compromising on standards.
- **Low Profit Margin, High Turnover:** Small profits per item, but fast sales and wide reach.
The chain’s six operational features include:
1. A fully specialized denim shop, offering a wide range of styles and sizes.
2. Simple pricing with no haggling, making shopping easy and transparent.
3. Competitive pricing backed by quality craftsmanship and complete sizes.
4. Convenient delivery options, including phone and online orders.
5. Stable income for franchisees, even when the owner isn’t present.
6. Easy multi-store management, allowing for scalable growth.
To join the franchise, interested parties must go through a structured process, including initial consultation, site visits, contract signing, and training. The requirements include a commitment to the brand’s values, good business ethics, and willingness to accept regional protection policies.
The company offers comprehensive support, including free store design, exclusive regional protection, expert merchandising, and access to a stable supply chain. They also provide ongoing business guidance and support, ensuring that new franchisees can succeed from day one.
This franchise is ideal for individuals looking to start their own business, whether they're working-class professionals, entrepreneurs, or those seeking employment opportunities. It requires a certain level of investment, but the returns are substantial and sustainable.
For more information, contact Xuzhou No. 1 Warehouse Garments Co., Ltd. at their headquarters located at 18 North Gongnong Road, Xuzhou City, Jiangsu Province. You can reach them via phone, fax, or mobile, and connect with their team through QQ. Visit their website for more details, and use public transport to easily find the location.
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